The Beckham Family Told Us To Register The Trademark As Early As Possible.

According to the world clothing and shoe net, Beckham, a smart businesswoman, has recently done a business vision. She registered four with the EU Intellectual Property Office. trademark They are: Harper Beckham (Harper Beckham), Brooklyn Beckham (Broolyn Beckham), Romeo Beckham (Romeo Beckham) and Cruz Beckham (Cruz Cruz).

An interview with Oliver Bray, an international law firm's RPC partner, said that a registered trademark in name often occurs in the initial stage of star career, but the registration with the name of a 5 year old child is unprecedented. It seems that Bei Sao has made plans for her three sons and daughters, or her Victoria Beckham, a fashionable commercial empire. The right to use these trademarks not only covers commodities such as perfume, lipstick, books, music, clothing, but also for the entertainment industry.

The reason behind the registered trademark is not difficult to understand. Beckham doesn't want anyone to steal the names of their children and cheat fans to come to buy them. In addition, another reason why we should not neglect is that the six families of Beckham make excellent money making skills.

Broolyn, the eldest son, was responsible for Beckham's agent, Simon Oliveira. He took the Burberry advertising film at the age of 15. Romeo, the two child, was even more powerful, the first in the two generation. fashion Last year, Cruz, the three son of his mother's singing talent, launched a public Christmas single for the international children's foundation.

Although Harper is only five years old, his fame is not lost to his parents and his brothers. Although this is not officially published by the baby man who holds the baby in the arms and shoulders on his shoulder, he has designed a T-shirt for last year's World AIDS Day. Mother Vitoria immediately put on his body to take photos. His daughter, nu Beckham, had tattooed little seven pictures to his palms earlier.

But the plan of spice girls and Beckham arrived in the United States, but was blocked. The Federal Trademark Registration Act states that applicants must prove that they are planning to use the name in the next six months.

In fact, even if registered trademark is used, it is difficult to resist others. brand Plagiarism of products. Because trademark rights are limited to brand names and Logo, but not to the copyright of single products.

For example, it was also in the US recently, and Puma brought Forever 21 to court because the latter was suspected of imitating the design of brand spokesperson and creative director Rihanna. Puma submitted the document mentioned that Forever 21 has at least 3 shoes and their own muffin thick sole shoes Fenty PUMA Creeper, bow tie slippers Bow Slide and plush slippers Fur Slide has an amazing similarity, and asked the other parties to stop immediately. However, the Puma was disappointed by the verdict, and the court dismissed its complaint, saying that it was not yet possible to impose a restraining order.

Forever 21 has long been notorious for alleged plagiarism. Before Puma time, the fast fashion brand was also plagiarized by Kanye West's The T-shirt of Pablo. Angry fans then dug up Forever 21's recent plagiarism, such as Yeezy Collection, which was copied in 2016.

Imagine how busy the legal department of the fast fashion company is, and the companies that have prosecuted it include Adidas, Anthropologie, Diane von Furstenberg and Express.

In fact, one of the business models of the fast fashion brand, which is famous for its new speed, is to quickly catch the fashion trend and form a stock that can satisfy the current demand. Therefore, people's brands from the four fashion week and the costumes of star artists have become one of their inspirations. For example, Top Shop, a British based retailer, was recently brought to court by Puma for allegedly copying Rihanna's Fenty.

Unlike trademark infringement, the plagiarism of fashion design still lacks a clear boundary. Moreover, in order to protect the interests of businesses, the US Court rarely issued a restraining order to stop suspected infringement businesses from selling products involved. Most of the outcomes after the wrangling were not recognized each other, and then they continued to do business.

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