Do Not Be A "Sad Man" Trademark Registration Should Be "The First Bird".

China's law stipulates that the trademark approved and registered by the business bureau is a registered trademark, and the trademark registrant enjoys the exclusive right to use the trademark and is protected by law. In addition to the special trademarks of tobacco, trademark registration is not mandatory. In our lives, there are also many "brand" people do not recognize and have no registered trademarks. People are not too concerned about whether it has been registered. However, such an unregistered trademark has a great "change of ownership". risk 。

Nanchang people in Jiangxi have a popular cake brand called "Qiao Jiashan". It used to be the pronoun of Nanchang's best pastry. However, a Shanghai enterprise registered the trademark of Qiao Jia Shan before Nanchang Qiao Jiashan company. After a lawsuit, the Nanchang people watched their brand "Qiao Jia Shan", which was cultivated by decades of effort, and was taken away by someone else, so that a Nanchang people could not eat the "Qiao Jiashan" pastry of the Nanchang themselves.

When a trademark is often grabbed by others, there is no way to do it. Finally, it can only take huge losses. Some people even think that they have applied for a business license, so they no longer need to register a trademark. This is a great misunderstanding of trademark registration. The business license is applied in the local industry and Commerce Department, and it can be approved as long as there is no duplication in the area. The trademark is a unified national examination, once registered, the whole country enjoys the exclusive right to trademark. Trademark rights are obviously larger. The two can not be equivalent at all, and the nature is totally different.

What is the definition of trademark? What are the actual benefits of registered trademarks?

According to the provisions of the Trademark Law of China, trademarks are producers and managers of commodities whose products are produced, manufactured, processed, selected or distributed, or services provided by the providers of services, which are used to distinguish the origin of goods or services, are marked by the combination of characters, graphics, letters, numbers, three-dimensional signs, sounds, colors, or combinations of the above elements.

enterprise Registered trademark The advantages of a general description are that a registered trademark can only be granted the exclusive right to a trademark and protected by law, and no one else can use it without authorization. Specifically, the registered trademarks of enterprises have the following advantages at least:

　　 (1) having the function of clearly marking the source of goods and services.

The use of trademarks can distinguish the most important and essential functions and sources of different goods or services, and guide consumers to identify, shop, or consume. Trademark is the "face" of goods or services, representing the reputation of producers or operators. In modern society, there are hundreds of thousands of manufacturers of the same goods and services of the same performance. Consumers can choose which products or services, and trademarks can help consumers achieve the purpose of identification. For example, the trademark "Erie" allows consumers to quickly identify.

　　 (2) help producers and operators improve their products and Service quality 。

The quality of goods or services is the basis of brand reputation. While guiding consumers to identify consumption, they also urge and encourage producers or operators to strive to improve the quality of products or services in order to maintain their brand reputation. Registered trademarks are interacted with the goods or services specified. Brand reputation can reflect quality, quality and stability can enhance brand reputation. To some extent, registered trademarks have played a role in ensuring quality stability and promoting quality improvement.

　　 (3) conducive to the promotion of goods and services and enhancing competitiveness.

A commodity must be opened up for sale, which is recognized by consumers. In addition to ensuring the reliability of quality, advertising must also be carried out through the focus of trademark, so that consumers can understand commodities in the fastest way. From this point of view, trademark is the pioneer of developing the market, and the trademark with high reputation and good reputation will enhance the market competitiveness of the commodity.

　　 (4) trademark is the greatest wealth of enterprises and the carrier of corporate reputation.

Trademarks, as the industrial property rights of enterprises, are the wealth of enterprises. This is especially true for trademarks with a certain reputation. A good company needs not only good products and services, but also good trademarks. The world-famous Coca-Cola trademark is a typical representative of high brand value. Even if Coca-Cola loses all its property overnight, it can also rebuild rapidly, relying on the huge intangible assets formed by its trademark. The value of the trademark has far exceeded the value of its tangible assets.

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