Shanghai Free Trade Area Starts The Reform Of Enterprise Name Registration

Since October 2013, the Pudong New Area and FTA pilot areas in Shanghai have pioneered a series of commercial system reforms, such as the "separation of certificates", the reform of registered capital registration system, the reform of residence registration system, and so on, creating a more internationalized, legalized and convenient business environment for "mass Entrepreneurship and innovation".

In order to further deepen the reform, according to the unified arrangement of SAIC, Shanghai city was in Pudong New Area recently.

It is the first to start the reform of enterprise name registration, and promote the pparency, intellectualization and facilitation of enterprise name registration.

The reform of enterprise name registration in the Shanghai free trade zone has listed a negative list of enterprise names, that is, in accordance with the requirements of openness, fairness and impartiality, the principle of "no prohibition and immediate entry" is implemented. The relevant requirements of enterprise name registration declaration are clarifying through the summary of the relevant departmental regulations and normative documents. The restrictive use and prohibition of the use of enterprise names are specified. The declaration page of the name of the Internet is publicized, and it is constantly improved and adjusted according to the actual needs, and the name library is selected.

"In the past, it was necessary for investors to go to the reception hall at the scene to check the names of enterprises.

What I find most painful is that every time we prepare for a long list of alternative names, encounter similar and duplicate names, we must go back to think about names again, and sometimes run several times.

Xiao Huang, a staff member of an investment organization, regrets that people who have the same experience with Xiao Huang are not in the minority.

To solve this problem, from November 28th onwards,

The first is to open the enterprise name database in Pudong New Area and the pilot Free Trade Zone, fully implement the enterprise name online self declaration system, realize "my name I choose", at the same time, simplify the registration procedure greatly, and enhance the facilitation degree of the enterprise name registration.

"We are actively promoting the electronic registration of enterprise names, and strive to" let the information go on the road and let the masses run errands, "the head of the business registration office of Shanghai city commerce and Industry Bureau told reporters.

At the same time, we are also self pressurized, have formulated the name registration review standard, and promote internal audit more open, pparent, fair and standard.

After the reform, we will significantly shorten the audit time limit of enterprise names and accelerate speed and efficiency.

"I choose my name" does not mean "what I want to call."

Taking into account the special protection needs of the enterprise name registration, when the name of the enterprise is declared on the Internet, there will be hints and warning entries when the name of the trade mark or famous brand is involved, so as to enhance the control of the use of the special font.

At the same time, along with "create customer space", "Internet finance" and so on.

As well as the continuous emergence of business projects, the reform of enterprise name registration is also challenging the lagging nature of the main industry classification of the national economy, which will satisfy the individual needs of the name to a maximum.

According to the relevant person in charge of the registration and Licensing Bureau of the Pudong New Area market supervision and Administration Bureau, the application name of a business incubator limited company includes "business incubator". The business scope includes "business incubator management", which is not related to the current classification of the national economic industry, nor is there any precedent for operation.

But with the support of the innovation mechanism, the Council later approved the application for the establishment of the company.

Later, this "green light" is expected to be more open.

It is understood that the enterprise name registration reform will further support the FTA enterprises to take the lead in the use of unique or creative industry expression. The names of enterprises belonging to emerging industries (formats), special enterprise names, foreign trade investment zones, six major service areas, and government key projects will be retained under the line declaration channel, and support to encourage the development of new industries (formats).

On the basis of the reform of name registration in Pudong New Area and the pilot area of FTA, the window of each enterprise name registration in Shanghai will strengthen the window construction and enhance the level of legalization, specialization and standardization of the registration of enterprise names.

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