Shanghai Takes The Lead In Launching The Reform Of Enterprise Name Registration

Since October 2013, the Pudong New Area and FTA pilot areas in Shanghai have pioneered a series of reform of the commercial system, such as the "separation of certificates", the reform of registered capital registration system, and the reform of residence registration system.

This morning, the reporter learned from the Pudong New Area Market Supervision Bureau, Shanghai in Pudong New Area and FTA pilot area launched the first batch of enterprise name registration reform pilot, effectively solve the enterprise reflects the name is difficult, slow name, name personalized demand can not meet the "pain point".

Reporters learned that the Shanghai Free Trade Zone trial enterprise name registration reform listed a negative list of corporate names.

That is to say, in accordance with the requirements of openness, fairness and impartiality, we should implement the principle of "no prohibition and immediate entry", and state the restrictive use and prohibition of the use of enterprise names.

The self declaration page is publicized and constantly improved and adjusted according to actual needs.

One of the highlights of this reform is the introduction of the name library.

According to the person in charge of the business registration office of the Shanghai Municipal Bureau of Commerce and industry, the name of the enterprise has been occupied by a large number of enterprise name resources in the past. However, the Shanghai industrial and commercial bureau has collected such names and names, and the total number of such names has reached 50 thousand.

The applicant will declare the name of the enterprise online and select the classification of the industry.

If you choose the name of the name, you can enter the shortcut name declaration channel directly, so as to realize the declaration and approval on the same day.

The two reception hall of Pudong New Area civic center and Waigaoqiao administrative service center will also be equipped with name specific windows, with special guidance for applicants to use the name library.

"In the past, it was necessary for investors to go to the reception hall at the scene to check the names of enterprises.

What I find most painful is that every time we prepare for a long list of alternative names, encounter similar and duplicate names, we must go back to think about names again, and sometimes run several times.

Xiao Huang, a staff member of an investment organization, sighs with emotion.

There are a few people who share the same experience with Xiao Huang.

Starting from today (November 28th), Shanghai has pioneered the opening of the enterprise name database in Pudong New Area and the pilot free trade zone. It has fully implemented the enterprise name online self declaration system and achieved "my choice of name". At the same time, the registration procedure has been greatly simplified to enhance the level of enterprise name registration.

Under the self declaration of enterprise name, according to the four principles of "administrative division + character + industry expression + organizational structure", we will submit any font that we want to choose, and compare it automatically.

The online declaration can meet the requirements of the declaration. The information will be pmitted to the name audit system of the business network. After the completion of the audit, the system will automatically push the SMS to inform the applicant of the examination result.

Enterprises with approved names

If the applicant does not involve pre administrative examination and approval in the business scope, the applicant does not need to receive the pre approval documents of the enterprise name on the spot, then he can directly enter the online registration system with the name application number for entity registration, or go to the registration window for entity registration.

However, "I choose my name" does not mean "what I want to call."

Taking into account the special protection needs of the enterprise name registration, if the name of the enterprise is declared on the Internet, if it involves a famous trademark,

In such cases, there will be hints and warning entries to enhance checks on the use of special font sizes.

At the same time, with the continuous emergence of new industries and business projects such as "creating customer space" and "Internet finance", the reform of enterprise name registration is also challenging the lagging nature of its national economic classification.

According to the relevant person in charge of the registration and Licensing Bureau of the Pudong New Area market supervision and Administration Bureau, it was recalled that the application name of a business incubator limited includes "business incubator", which includes "business incubator management", which has no relevant expression in the current classification of the national economic industry, and also lacks operational precedents.

The Bureau then launched the "O&K" window without veto power mechanism, with the support of the Municipal Industry and Commerce Bureau, and quickly approved the application for the establishment of the company.

Later, this "green light" is expected to be more open.

It is understood that the enterprise name registration reform will further support the FTA enterprises to take the lead in the use of unique or creative industry expression. The names of enterprises belonging to emerging industries (formats), special enterprise names, foreign trade investment zones, six major service areas, and government key projects will be retained under the line declaration channel, and support to encourage the development of new industries (formats).

Next, on the basis of the name registration reform of Pudong New Area and FTA pilot enterprises, the registration window of each enterprise name will continuously enhance the level of legalization, specialization and standardization of the registration of enterprise names, and strive to replicate and popularize in the city as soon as possible in Shanghai.