Enterprises Must Avoid "Planning Without Strategy".

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Strategy is the choice, orientation and layout of the future development direction of the enterprise. It solves what the enterprise does, how to do and what to do.

Michael Porter, a master of strategic management, believes that strategy is the consistency between positioning, trade-offs and building activities. It is a trade-off between enterprises in competition. The essence is to decide what can not be done.

The correct formulation of strategy plays a vital role in the development of an enterprise, an organization and even a country.

We all know that from the middle and late 1990s, South Korea's pop songs, films and television works swept over China, which affected a number of Chinese people.

As a great country with a long cultural heritage, many Chinese people wear Korean clothes, listen to Korean music and watch Korean movies.

This has also made Korean products highly praised by the Chinese people, and has continued to sell well in China.

This phenomenon is called "Korean wave" in Chinese media.

The influence of Korean culture is so great because of the support of national development strategy.

In 1998, the Korean government put forward the strategy of "establishing the country by culture", and established the cultural industry as a strategic pillar industry for the development of the national economy in twenty-first Century. Subsequently, a series of plans, including the five year plan for the development of cultural industries, the plan for promoting the development of cultural industries, and the comprehensive plan for the revitalization of the film industry, were promulgated.

It is precisely because of the accurate judgement and deep thinking of the state and the global situation that the Korean government has formulated a rational strategy and formulated a series of development plans within the strategic system, which has made Korean culture spread rapidly in the world, and Korean products have swept the international market.

In addition, in 1994, Australia formulated the first national cultural development strategy centered on the "creative nation". In 1999, the United Kingdom proposed the national culture strategy of "creative Britain", and formulated the cultural development plan of "culture and Innovation: the next ten years".

The implementation of the overall strategy of national culture is the realization of the obvious interests: to maximize the cohesion and creativity of all the people and strive for the realization of national goals.

China should learn from the international community to establish a national strategy and a corresponding national cultural strategy supporting system for building a cultural power, so as to lay a solid foundation for building a world cultural power.

Strategic planning is a plan of action to achieve strategic goals after the strategy is established.

When formulating the so-called strategic planning, many enterprises often fail to think carefully about the two concepts and fail to think carefully about what the enterprise should do in the future.

For example, many enterprises regard the plan as a strategy, that is, ignoring what to do, and directly entering the stage of how to do it, and take the specific operation steps and processes as a strategy.

For example, enterprises that have already invested in several industries have been invested. Their strategic view is to strengthen these areas, how to organize people, how to organize money and how to fight the market as an enterprise strategy.

In fact, this is not a strategy. It is a strategy instead of strategy and planning.

In fact, this means that the enterprise has no strategy, but directly to the planning level.

A lot of enterprises need to make strategies.

Enterprises should not just be satisfied with the current money making. You may not earn enough money in a year for ten years.

If there is no long-term strategic vision, perhaps in three years and five years, the enterprise is doing the best, but after ten years, it was easily eaten by the weak opponent who had disregarded it.

In the final analysis, when formulating strategic planning, enterprises must first have strategic thinking, think about the future development trend of the industry, and take the lead in making the layout, which is followed by the specific action plan under this strategic direction.

If enterprises want long-term development, they must avoid "planning without".