Cross Border Joint Names, Analysis Of New Fashion Industry

When Luzhou Laojiao met ice cream, Maxam met white rabbit, CHCEDO met Wang Tsai, dermatitis Ping met lipstick, these well-known brands have played a cross-border joint name, so that brand new vitality. White wine ice cream, Maxam brand milk cream lip balm, white rabbit / CHCEDO joint air cushion BB cream and mask, 999 dermatitis lipstick, these joint cross-border products, have enriched our life and played a new height of fashion.

These cross-border joint new play methods are increasingly becoming a norm in our daily life. The clothing industry is naturally unwilling to lag behind. In recent years, the apparel industry has launched numerous joint and cross-border products to become the fashion trend of young consumers.

　　 Lining is cool, fashion new.

In 2018, Lining first arrived in New York, becoming the first Chinese fashion brand to enter the New York fashion week, fashion, personality and cool new wear, breaking through the old design and becoming the fashion darling of young consumers. As a tide maker in the "national tide", under the new situation of consumption upgrading, we must highlight the tight encirclement to meet the fashion pursuit of young consumers.

The combination of Lining and people's daily originated from the people's Daily's report on Lining's Olympic champion. At the 1984 Losangeles Olympic Games, Mr. Lining won three gold medals, and the people's Daily reported Lining's winning news to the whole nation. In 1990, Lining's trademark passed the people's daily. National People Public solicitation. Such historical opportunities contributed to the successful cross-border of Lining and the people's daily.

Many of Lining's products include hoodies, satchel, fisherman's hat and so on. Printed with the relevant elements of the people's daily and China's Lining, Lining's clothing. Trend and the people's daily Rigorous attitude

Lining's joint efforts with the red flag are another masterpiece of cross border crossing. Lining is a famous sports brand in China, and the red flag is the most famous bicycle brand in China. Both red flag and Lining represent the highest level of manufacturing in China in their respective subdivision areas. As China's pride, The joint name of the two represents the strength of "made in China".

Under the guidance of the "national tide wind", Lining crossed the border to enhance the grade. He joined hands with the people's daily and red flag in the joint venture to create a fashionable explosive fund, rich fashion elements, creative design, impacting color matching, full of the trend of the atmosphere, and sought after by young consumers.

　 Cross border rivers and lakes

Lining's successful crossover led to the rise of the national tide. The major brands followed suit and launched numerous joint funds to seize the young consumer market.

Taiping bird and Xi tea jointly launched the new spring joint "HEY PEACE" series. The joint offer is full of Spring Festival elements. Chinese knot, lantern, Xi Zi and other printed patterns are the perfect fusion of Chinese traditional culture and fast moving products.

The street tide brand Supreme and the travel box RIMOWA joined forces to launch the joint suitcase and play the world with a fashionable attitude.

Geely and designer brand PRIVATE POLICY cross-border cooperation, played a Geely star X PRIVATE POLICY high level experiment "big show", full of young, fashion elements, to touch the young consumers. Perpetual bicycles and Adidas original have launched the "YONGJIU" clothing series across the border. As a new generation of people's travel tools, perpetual bicycles are full of nostalgic elements, carrying a generation's youth memories, joining with Adidas, and the integration of eastern and Western cultures. As the leader of sports and fashion industry, they are deeply impressed by Chinese culture. A sense of nostalgia is a reminiscence of the past, a longing for life and a longing for a better life. Lao mama and Opening Ceremony jointly landed in New York fashion week. Lao Mama represents the taste of China. The Opening Ceremony buyer shop is chased by young consumers, not only to satisfy your taste buds, but also to meet your fashion needs.

　 Joint names highlight individuality and create new trends.

The pursuit of fashion has always been the way to show the individuality of young consumers. More and more fashion new ways have satisfied consumers' curiosity and are deeply loved by consumers. A leader in different fields, a cross-border cooperation, is a cultural collision of different brands, but also a display of their brand characteristics. When finding the commonalities of their own brands, they will create unlimited possibilities and create a new trend of fashion.