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The First Element Of The 2019 Xiamen International Fashion Zhou Siming Venue Attracted Attention.

2019/12/11 14:15:00 0

　　 Beautiful Xiamen, fashionable city, high value, high quality and vitality coexist, making Xiamen an ideal place for fashion. Professionalism, trends, pluralism... Xiamen is showing fashion charm from inside to outside. Recently, 2019 Xiamen International Fashion Week grand curtain, at the Dragon Hill fashion center of Siming branch, the central clothing brand has shocked the first show with innovative original design, rich cultural connotations, and leading the fashion trend.

　　 "Good at heart, simple in shape, micro Chinese, pro fashion." The middle element is not only a national costume brand with a focus on texture design, but also a cultural brand that emphasizes positive thinking. As the founder and design director of Chinese elements, He Wenhao has been addicted to the field of clothing for more than ten years. He shares his feelings and opinions on Chinese traditional culture, and the responsibility and mission of inheriting and innovating traditional culture, complying with the trend of integration of traditional culture and fashion trend, and is committed to presenting cultural value and artistic beauty perfectly in clothing life.

　　 It is understood that this conference is based on the design concept of "micro Chinese style and pro fashion". With the theme of "meticulous" as the theme, through the excavation and refining of the "song" civilization of Chinese history, the contemporary elements of fashion and artistic beauty can be integrated, and the value and charm of China's unique elements in the clothing field can be bloomed.

　　 The "family wear and family wear" series, which is released this time, shows the theme of "considerate and caring". On the one hand, the concept of "micro" in brand design is highlighted, and the label of brand culture is further established. On the other hand, it is also a cultural extension and emotional sublimation of the theme of the past, from "impression to meet", "to meet each other", to today's "meticulous", the elements "love struggle, love family!" The concept of brand value is most vividly reflected.

　　 It is worth mentioning that, at the press conference, Chinese brand animation IP "little yuan lion" also made its debut with the fashion festival. This is not only a sublimation of Chinese brand concept, but also an effective attempt to explore Chinese style not only for fashion but also for breaking through two walls.

　　 The clothing brand of Chinese elements has always adhered to the integration of traditional clothing culture and modern fashion culture. With the vanguard fashion gene and implicit expression from inside to outside, it explains the responsibility and glory, success and wisdom of human nature between reason and sensibility.

　　 According to the introduction, the Chinese element clothing brand series covers the new Chinese men's coat, Chinese shirt, Guofeng advanced garments, women's wear and family wear, and also includes hand-made Chinese clothing, semi handmade suits, shirts, coats, windbreaker and other products. Speaking of the press conference, He Wenhao said that the core competitiveness of the Chinese elements stems from the original design, the selection of fabrics, the stability of the team, the personalized customization, and so on. Every conference is not a pure element stacking and copying. It is through the understanding and understanding of the traditional culture that the modern elements and traditional elements are implicitly "neutralized" to make the audience feel the unique charm and cultural value of the Chinese wind and Chinese elements in clothing application.