Go To Shandong Lian Run: Change Of Trend Guidance + Technology Marketing After Joining The Fashion Trend Alliance

In March 15, 2017,

This exhibition is the first choice of the global textile accessories exhibition in spring. It is the first choice for the world's top textile surface accessories products. It is the best in the whole industry.

Among them, exhibitors Shandong union run Mstar Technology Ltd, after joining the fashion trend alliance, adjusts its product mix with the trend of fashion, changes its development ideas, acts quickly and has clear objectives.

Union run booth

Shandong Lian run new Mstar Technology Ltd is a high-tech textile enterprise integrating the development, production and sales of new materials.

The company selects advanced equipment, adopts mature technology, and has strong management technology team, mainly produces all kinds of differentiated Combed Yarns of high grade, green, healthy, environmental protection, functional and new materials. The company has international leading spinning equipment including German Zeiler (Trutzschler) blowing carding unit, Swiss Li Da (Rieter) combing machine, Li Da self levelling drawing frame, India (Lakshmi) spinning long car, Italy Savio (Savio) pallet type automatic winding machine, Swiss Lova (Luwa) automatic control air conditioning system, Swiss Swiss (Uster) detection system and other domestic and foreign equipment, more than 300 sets of equipment, the equipment selection embodies advanced, stable, energy saving, high degree of automation and so on.

China textile fabric fashion trend research and publishing Alliance Enterprise

The exhibition of Shandong Lian run is guided by the 2018 spring and summer epidemic trend released by the alliance of China textile fashion trend research and publishing.

From the angle of production enterprises, the theme of the popular trend has been interpreted, and the design and development of yarn composition, color and technology have been carried out, and 2018 spring and summer popular yarn products, including embryonic yarn and colored spun yarn, have been introduced.

As a yarn enterprise, the concept of "Lian run import" trend has enriched the company's product marketing methods, and has received more attention and praise from more customers.

Four fashion trends theme fabrics

As the only yarn enterprise in the league, the interpretation of the fashion trend by Shandong Lian ran more emphasis on the composition and yarn color of textile raw materials. It is hoped that the research on the trend of yarn will better guide the downstream fabric design and development, and the company's product marketing mode has changed accordingly.

Through the feedback from the exhibition, many downstream customers, especially the designers, give the company a higher evaluation, which is more recognised by the trend of lifestyle introduction.

With the development of technology marketing mode, Lian run company has changed to the "popular trend research and publishing alliance".

The product development is also more directional. This exhibition expands the company's influence, enhances the corporate image and promotes the company's products better.

The company's market involves internal and external sales. Although the market economy environment has been grim in recent two years, Lian run company has reduced its impact to a minimum through the series of measures such as product structure adjustment, and sales and profits are at a steady growth stage.

2018 spring and summer yarn products

Lian Yun company sells less on the Internet, mainly through offline operation.

The company has set up sales offices in different regions of the country, and sales personnel provide faster and more convenient services to customers.

Lian Yun, adhering to the entrepreneurial spirit of striving for self-improvement and moral integrity, has the courage to open up, innovate continuously, take customer satisfaction as the starting point and destination, constantly improve the product quality level, provide customers with the best products and services, and change the trend after joining the fashion trend alliance.

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