Adapting To The New Normal, Grasping New Opportunities, And Promoting Development By Cohesion -- The Builder Of CITC'S Private Custom Garment Ecological Circle

Only by providing customized products efficiently can enterprises win in competition.

The progress of the times, the development of technology, the change of consumption culture and the change of market structure are accelerating the change of the rules and patterns of enterprises' competition.

Whether it is the third industrial revolution represented by 3D technology, or the 4 strategy of Germany, which has been widely concerned recently, customization will be an important trend in the development of manufacturing industry in the future.

In this trend, standardized production will gradually shift to customized production, rigid production system will gradually shift to reconfigurable manufacturing system, and factory production will gradually turn to social production.

The boundaries between customers and enterprises will also become increasingly blurred. Customers are not only consumers, but also designers and producers.

Whether emerging industries or traditional industries, only in services to provide customized products efficiently for customers, can we win in competition.

For Chinese enterprises, in order to adapt to the change of competition rules, customization must be regarded as an important way to carry out business mode innovation and competitive advantage, and customization may become the main means of pformation and upgrading of Chinese enterprises.

At present, many Chinese enterprises have begun to try to customize, but the depth of customization is still relatively low, and the next stage should be extended to the design and production of orders.

In addition, enterprises should pay attention to reducing costs and customize production with higher efficiency.

Adapting to the new normal, grasping new opportunities and promoting development through cohesion

With the development of industry 4, the customized sales mode of small groups has gradually become popular among the people. With the introduction of the Internet, it is easy to create an efficient flexible supply chain, which can solve the contradiction between the "brand design, fast updating, high cost performance" of the Internet brand and the "pipeline plan production" of the production supply chain. Under the premise of ensuring product quality and controllable production cost, the supply system of "small quantity and small quantity" can be realized to meet the consumers' unique, high-end, individuality and distinctive features, and also solve the problem of inventory turnover of enterprises.

In fact, on the road of customization, more and more clothing enterprises have realized the importance of brand, but the customized brands on the market are still uneven.

Customized garment enterprises should intensify their efforts in the aspects of product quality, image publicity, sales service and enterprise culture construction, clarify strategic positioning, formulate suitable development and marketing strategies, further expand market share and social influence, and create strong brands in the industry.

For customized garment enterprises that want to be bigger and stronger, they should dare to invest in channels.

Some experts even believe that customized garment enterprises should put 30% into production and 70% investment channels.

The channel mentioned here is not only a distributor, but also a cultural construction and publicity of products. The old era of "only relying on lip service" has passed. What is more important is the real demand of consumers. What kind of style is there? What is the special meaning?

No matter which product it is, the value lies in the culture of the product, like falling in love with a person and falling in love with a city.

Garment customization enterprises need to understand the internal needs of consumers.

On the whole, whether it is custom-made or other way, it is a more reliable way for garment customization enterprises to win the favor of consumers and gain more market share and understand the needs of consumers.

Focus on the builder of CITC ecosystem

Under the current development of the garment industry, the new round of competition will no longer be a single competition, but a competition between the industrial chain and the ecological circle.

The initiative to build and optimize the relationship with ecological partners and create a symbiotic, alternate and renewable business ecosystem is expected to become the main theme of the future.

The Shanghai international garment custom Exhibition (CITC) will be held on April 2017 20-22 at the Shanghai World Expo exhibition hall with the theme of "promoting the upgrading of China's garment industry and the innovation of business models".

"CITC" is catching up with the pulse of the times, converging the high-end resources inside and outside the industry, and joining forces with the National Federation of textile and apparel industry associations, Donghua University, Shanghai, Beijing, Sichuan, Jiangsu, Shenzhen, Zhejiang, Liaoning, Shandong, Anhui, Guangdong, Guangdong and other professional associations, such as the more than 140 mainstream media, such as China apparel network, Huayi net, garment customization network, Sina, Sohu, Tencent and so on, and jointly plans to build an international platform for exhibition exchange, trade cooperation, supply and demand docking, and leading consumption. It will have a profound impact on regulating and promoting the healthy and sustainable development of China's garment industry, and will guide the new direction of China's private custom development.

Through research, case analysis and data analysis, we have precisely positioned the high quality user group. The organizers will invite more than 30000 national clothing management service demonstration shops, custom shop managers, designers, clothing brands, garment factories, franchisees, distributors, and so on.

Businesses, consumers, and so on have truly become a platform for diversified cooperation and exchanges with the international community.

CITC begins with right.

The recognition of the development trend is the satisfaction of various demands of consumers. They reflect each other, strengthen the degree of adhesion between the needs and suppliers, so that the relationship between "customization of clothing and consumers, and consumers' customization" will continue.

It's a feast in the industry.

It is a professional display platform.

It is a diversified development space.

It caters to the development of the times.

Set off fashion customization, break traditional and standardized tailoring.

Give people the enjoyment of space vision, body function comfort, design sense and unique taste.