ADONWORLD Indirectly Obtains The Controlling Power Of IRO Company.

In the evening of June 29th,

According to the announcement, the song and song of the trading partner, Fuxing long, signed the agreement on the acquisition of shares between the song and the song of the Fuxing star in June 28th. According to the agreement, the singer bought a 16% stake in Qianhai's upper forest by paying cash.

After the completion of this paction, he will hold 65% stake in Shanglin, Qianhai, and gain the controlling power of Shanglin in Qianhai.

Qianhai Shanglin holds 57% of ADONWORLD, while ADONWORLD owns 100% of IRO.

Through this paction, the listed company indirectly obtains the controlling power of IRO through ADONWORLD.

It is reported that Fosun project resources and overseas M & A experience is rich, and this is a good way to promote multi brand strategy.

At present, Fosun and its management fund have invested in many overseas consumption.

Including Greece.

Brand group FolliFollie, famous American high-end women's clothing brand St.John, Italy high-end custom Menswear Caruso, fashion lifestyle brand TomTailor and so on.

Fosun Group has strong capital strength, rich overseas project resources and M & A experience. Fuxing long song focuses on investment fashion industry and related Internet companies.

Reporters noted that after the latest French report, Fosun in June this year invested in the French fashion brand IRO, close to completion of the paction.

After the paction is completed, IRO founder LaurentBitton and ArikBitton will retain 40% of the company's shares, and the remaining shares and the 25% stake held by GUESS will be owned by Fosun Group.

The two sides did not disclose the final paction amount.

IRO was founded in 2004 by French brothers Laurent and ArikBitton. The clothing style is inspired by street culture and punk music.

According to LesEchos's information, IRO's annual sales volume is 60 million euros.

Fosun plans to accelerate the globalization process of IRO after joining the stock market.

At present, only 7 of IRO's 25 stores are located in France, and the rest are in the United States and South Korea.

In addition to direct stores, IRO also has its own retail outlets in 60 global department stores.

The reporter consulted the first quarter earnings report of Song Li Si, by the end of the first quarter of 2016, the 348 stores of the company have reached an increase of one compared with the end of 2015.

Yang Dayun, a leading fashion brand investment expert, told reporters in an interview this evening that "IRO" is a company that has gained the ultimate consideration of its strategic planning. After all, compared with the previous acquisition of Laur l l and the US tidal brand, the French IRO brand is slightly weaker. Therefore, the brand needs to pay close attention to what kind of income it can bring to her.

Yang said that mergers and acquisitions are one of the effective ways to improve and maintain competitiveness of Chinese fashion brands. After careful consideration and analysis, capital behavior can help enterprises break through the existing brand predicament and development bottlenecks, and expand and expand other categories with the lowest risk and cost, so as to complement the advantages of brands and products and truly achieve the effect of 1+1 greater than 2.

Researcher Li Jie also said that after the completion of the acquisition, the company can share resources and invest together to actively explore and identify the important investment projects suitable for the global fashion industry, and achieve the continuous expansion of the company's business and profits.