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How To Make Customers Feel That Your Product Is Not Expensive?

2016/4/10 20:24:00 31

CustomersProduct MarketingShop Strategy

Hearing is false and seeing is believing. It seems that the value is the true value.

customer

Most of them believe in their own eyes. Therefore, if a product wants to sell a good price, it must let customers feel "value".

1. make shops look "worth".

Let store look "value" in the following aspects: door image, shop decoration to be in place; door clean, shops and shelves should be neat and clean; shopping guide's mental outlook is positive.

Key points

How to make shops look "value":

(1) the image of the head is good.

2. Clean and tidy doors;

Shopping guide

Mental outlook

Positive and upward.

2. let shopping guide look "value".

Let the shopping guide look "value" including two aspects:

First, the spirit of shopping guide is good.

Second, the degree of specialization of shopping guide is high.

For specialization,

form

It is more important than content. If customers judge whether or not they are professional, they will examine from appearance, dress, props, words, and smile.

3. let the display look "value".

Product display is a university question, and display emphasizes "vividness".

The display techniques also include the use of lighting, the use of POP posters, the use of the stacks, the use of the middle island, and the lining of the elements of the props.

4. let the props look "value".

Shopping guide should learn to use prop marketing, that is, use corresponding props to foil and prove the value of products.

Props include product manuals, customers' messages and commendation letters.

5. let the words sound "worth".

Talking about marketing is very important, "special, excellent, profit and card" is a commonly used method in word marketing.


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