Warm Winter Is Affecting Clothing Retailers. In Winter, We Don'T Need To Be Wrapped Up As Bears.

"Thanks," El Nino, we don't need to be a bear this winter. But the clothing retailers are probably not happy.

Dana Telsey, chief executive of Telsey Advisory Group, a consultancy, said "investment banks have adjusted earnings forecasts in the light of abnormal weather factors".

As a result, on the day of November 10th, Messi (Macy 's), Cole (Kohl' s), Jesse Pani (JC Penney) and

(Nordstrom) the price of four stores dropped by 2%-5%.

The worry is that the winter clothes on the shelf can not be sold.

To ease inventory pressure, retailers may start selling discounts on Christmas holidays or black Friday.

"We can't see any signs of winter at present," Wells Fargo said in a recent research report.

From the third quarter revenue situation, warm winter is affecting.

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According to author Ike Boruchow, the temperature of New York's second, third week in November is 8.6-9.2 Celsius higher than that of last year.

In October, the average temperature in the United States was 14.1 degrees Celsius, the highest in 1963.

Sales of winter clothing, including coats, hats, boots, and so on, were at a standstill.

According to Bank of America data, retail sales in October dropped by 2.5% over the same period last year.

The same thing is said to be around us.

China's Climate Center predicts that the El Nino event will last until at least the spring of 2016 and peak in 2015 11-12.

In fact, China's shopping malls have experienced a rare warm winter. Some businesses are promoting the sale of winter clothing through the newly listed spring clothes for clearing and working capital, for example, buying three pieces and playing sixty percent off.

But for Chinese consumers, maybe last year's thick clothes are still at the bottom of the box.