Cross-Border E-Commerce Development Focus "Double Eleven" Competitors Begin To Core

At present, the main modes of cross-border electricity providers include the platform represented by Tmall international, the semi self operated semi platform category represented by Jingdong, and the self operated category such as koala purchase.

Among them, the platform type cross-border electricity supplier is mainly based on the third party merchants, which can rapidly expand the SKU (Stock Keeping Unit, stock unit), while the self run mode has stronger control and pricing power on the supply chain.

Nelson released China at the end of October 2015

Industry development "Hangzhou index" white paper shows that cross-border online shopping industry is showing four trends: first, cross-border online shopping platform and private purchasing continue to coexist; two, the second tier cities cross border online shopping market has strong consumption potential and huge potential; three, different categories of commodities have a clear geographical orientation; four, cross-border online shopping APP platform will be favored.

Reporters noted that compared with previous years, this year's "double eleven" competitors began to core.

Although all of them are engaged in activities, the movement of No. 1 store and Dangdang network during this year's "double eleven" period is relatively quiet.

In sharp contrast, cross-border electricity providers seem to be a high-profile brush.

Tmall, Jingdong, Suning and other major players are working here, while Amazon China has focused on promoting "after that".

"Activities.

The NetEase koala sea purchase, which was launched online in January this year, is the first time to participate in the "double eleven".

On the 12 day, NetEase's 2015Q3 earnings report showed that the net income of its electricity suppliers, mailboxes and other businesses was 1 billion 4 million yuan, an increase of 162.16% over the same period last year, an increase of 107.85% over the same period.

"In the rapid expansion of Koala sea, NetEase's overall e-commerce business has achieved strong growth."

Koala sea purchase relevant responsible person told reporters that participating in the war "double eleven" is a good opportunity for the platform to examine itself, and help further enhance the ability of procurement, operation, technology, market, customer service, warehousing, logistics and other links, thereby enhancing the user experience.

According to the reporter's understanding, compared with Ali's strong business in the electricity business, the other two of BAT, Tencent and Baidu adopted a vertical investment strategy that widely distributed the network.

In addition to the alliance between Tencent and Jingdong, Baidu will invest in the second half of this year to invest in cross-border electricity supplier honey buds, pineapple and fresh electricity suppliers.

On the 12 day, the mobile fresh business platform announced the Tencent's B round of financing every day.

In contrast to BAT's latest earnings report, reporters found that as of September 2015, the number of active users in Ali mobile month reached 346 million, a net increase of 39 million in the single quarter, and an increase of 520% to 45 million in Baidu wallet's activation account, and the number of accumulative card users in WeChat payment and QQ wallet has exceeded 200 million.

It can be seen that "double eleven" is not only an online competition for e-commerce, but also an opportunity to promote mobile payment.

It is reported that WeChat will pay the "double eleven" for the first time this year, and in from November 6th to 12th, it will work together to launch preferential activities for more than 10 stores nationwide.

On the day of November 11th, WeChat paid the opportunity to get random cash bonus and Apple Watch raffle.

"We hope to cultivate users' mobile payment habits through offline activities, and focus on helping entities store their online traffic advantages."

WeChat payment relevant responsible person said that a series of activities under the line are intended to popularize consumption patterns.

Yan Honghui, an analyst at Analysys think tank, told reporters that Baidu's mobile payment business is still in its infancy. For the past several quarters, Baidu wallet has been in the initial stage.

Both are large.

Ali starts from the electricity supplier, experience accumulates much, extends to the payment also comes down in one continuous line.

While Tencent gene is social networking, WeChat's social networking tool is used to train users' payment habits.

On the other hand, it does not seem easy to compromise between richer payment scenarios and functional redundancy.

For example, when Alipay wallet strengthens its social attributes, it has been "more and more like WeChat" by users.