MUJI Enhances Membership Sticky To Achieve O2O Precision Marketing

The success of Muji in the past two years is not without trace: adhering to the user centered enterprise concept, taking good customer relationship as the core of O2O.

On this basis, mining the product gene that fits the needs of consumers, naive, serving as a link, layout O2O, creating a O2O mode with a philosophy of life.

"MUJI passport" is a very important link in the strategic layout of MUJI O2O.

In registration, it can connect to Facebook and Twitter ID, reducing the trouble of membership registration.

"MUJI passport" not only provides the functions of shops nearby, store inventory search, etc., but also provides the system of checking in points and commenting points of merchandise.

The most important thing is that "MUJI passport" integrates points from online shops and offline stores.

When you look at goods in Muji network shops, you can see links in the relatively prominent position to see the goods in the library. After opening, you can see the list of stores in each street, and even though it is not real time, but relatively accurate inventory situation (every hour for data update), click on the store link can further see the store information, contact ways, geographic location and other information of the offline stores, if necessary, you can send the goods online, or you can buy them from offline stores.

At the same time, the coupons issued by online stores can be used offline to meet the needs of consumers who understand the products through online stores and then shop to shop offline, increasing the utilization rate of coupons and importing more traffic for offline stores.

Not only that, Muji has also developed a mobile APP "MUJI passport" that guides the sale of shops to offline shops.

In the daily offline shopping, often encountered such a situation, the goods they want to buy because of shortage can not buy in time.

This APP solves this problem just right.

"MUJI passport" provides the function of shopping guide, consumers can see the goods printed by Muji, and can also search according to the commodity name and commodity code, and choose the goods they want.

When consumers come to shop in the offline shop, they can get barcode from APP on the checkout office to get the score and the corresponding consumption bonus points, that is, "MUJI mairu", which is similar to Taobao's.

Online shopping stores and online stores can buy 1 yen and get 1. Online shopping can get 10 if they sign in 1 times, and 10 items can be obtained by publishing a product commentary in the online store. "MUJI mairu" can be obtained by shopping in the same month of the member's birthday. This integral can accumulate to a certain degree and get the corresponding grade and the MUJI Shopping Bonus that can be purchased directly from the Muji.

This integral reward system has virtually increased.

The interaction with consumers has enhanced the stickiness of members, and has also opened up the path to merge online and offline.

The layout of shopping channels on line and offline has been realized. In the whole shopping cycle, consumers will leave a lot of information in mobile terminals, PC terminals and other channels.

In this era of critical data, Muji is particularly concerned about it.

Because the coupons issued by Muji online shops can be used offline, and the bar codes on coupons obtained from each ID are unique.

So, we can know how many people come to stores through data, which use coupons, which people like to shop, which customers to buy, and what kind of life they live.

In fact, the analysis of each customer is very important. Only by understanding the customers' living conditions and needs can they better satisfy them, so as to realize O2O precise marketing, and also facilitate the drainage under the line to the line.