American Apparel Is Preparing To Announce Bankruptcy Of Its Capital Restructuring Plan.

The flagship sexy marketing American Apperal was once the largest fast fashion brand in the United States.

American Apparel announced this month

After that, the capital restructuring plan has been carried out.

It is reported that the market value of the brand with a market value of up to 1 billion US dollars is only 180 million to 270 million US dollars.

The company's liabilities will be reduced from 300 million to less than $130 million, and if all goes well, the brand is expected to turn over in 2018.

Eye-catching

It was once the most popular consumer brand among American teenagers. During the restructuring period, American Apparel will still operate normally, but we can only wait and see whether the brand is still hot after abandoning the best sexy style.

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Recently, the British outdoor sports brand Mountain Warehouse has already been in Tmall international before "double eleven".

At present, Moutain Warehouse has launched many categories of assault clothing, jackets, mountaineering shoes and backpacks in the official flagship store of Tmall international, and has opened the "double eleven" pre-sale channel.

It is understood that Mountain Warehouse opened its first store in Winton, England in 1997, and will add 34 new stores this year. By the end of this year, there will be 225 stores.

Its sales volume reached 12 million in one year, and online revenue now accounts for 1/5 of its total revenue. Online sales in the first half of the year have increased by 41.3%.

Neale revealed: "sales in the first half of the year were good, mainly due to rainy weather in August.

This trend continues after entering the autumn season, which indicates that sales will break through this year.

The report pointed out that after announces the sales results in the first half of the history, it turned its attention to the Chinese market and plunge into the "double eleven" war.

It is understood that thanks to the wet and cold weather in the UK, sales in the first half of this year reached 24.7%, reaching 59 million 300 thousand pounds, while pre tax profits rose 31% to 4 million 300 thousand pounds.

Mark Neale, founder and chief executive of Mountain Warehouse, said she was delighted to work with Alibaba to join China's largest shopping festival.

Last year, Chinese consumers spent nearly 6 billion pounds in 24 hours, according to the media.

"In the past more than 10 years, we have been importing goods from China. This is a rare opportunity to demonstrate our multi-channel international expansion capability."

Neale said.