How Can Amazon, Wal Mart And Jet Break The Tripartite Confrontation?
This summer's e-commerce war can be said to be very intense, with sparks flying between Amazon and Wal Mart, as well as Jet, which promised to bring customers the lowest price. These dazzling activities also make consumers wonder: Do I want to try their services in another store?
According to the recent reports of foreign media, a foreign buyer made an experiment. On August 10, he bought products of the same brand from Amazon, Wal Mart and Jet, and each order was completed within 30 minutes. The products purchased included a box of ibuprofen, a bag of AAA batteries and a Spalding Tip In Basketball.
In terms of speed, Amazon still has strong competitiveness. Wal Mart is slower, but it is also guaranteed. The shopping websites of these two enterprises are easy to use and have a wide range of products. You can usually easily find the products you need.
Jet seems to still face some setbacks in its growth, but its advantages in price should not be underestimated. Even if consumers are not as penny pinching as they were during the economic recession, they can also realize whether they are buying cheap goods. If Jet makes people feel that they can get the best price from it, it may get loyal customers, thus giving it time to solve other problems.
Price: Jet wins in price. The same order cost $31.01 at Jet, $39.82 at Amazon and $41.1 at Wal Mart. However, he is currently trying out Jet's membership service for free. In the future, he will have to pay a membership fee of $49 per year to enjoy these cheap prices. Amazon paid $99 for Prime, and Prime products can be delivered two days free of freight. However, this order is free of shipping, because non Prime members can purchase $35 in Amazon free of shipping.
He said that at Wal Mart, there was no need to pay these additional fees, so Jet beat Amazon and Wal Mart in price. When you try to determine their overall value, you can consider the frequency of your shopping on these websites.
Speed: Jet This shows that it is indeed a novice. ibuprofen The express delivery speed of is the fastest. It was delivered to the door a little more than 24 hours after the order was placed, but after 9 working days, it is still waiting for the battery. Under the influence of Amazon, consumers all hope that the product can be delivered within two days, so from this point of view, the waiting time for such a simple product is too long.
Amazon delivered ibuprofen and basketball within two days, which was in line with Amazon Prime's commitment. The battery was delivered on August 14. However, because the battery is not Prime products, Amazon still guaranteed the delivery deadline. But now there are only 20 million Prime products on the website, and there are many products on Amazon that cannot enjoy the delivery speed of Prime.
Wal-Mart He delivered all the products before the deadline, chose free delivery, and was told to deliver them before August 18. The basketball was delivered on August 12, and the remaining orders were successfully delivered to him on August 18. So Amazon is still faster than Wal Mart on the whole.
Wal Mart may become more competitive in distribution. It is testing Shipping Pass, similar to Amazon Prime. The annual fee is $50, and it will be delivered within 3 days.
Product selection: Jet is also hard pressed in this regard. There are almost no clothes on the Jet website. The search for "jeans" shows a book with the title of "jeans", and the search for "high-heeled shoes" shows a pair of shoes. Other search results such as "detergent" and "monster high school" dolls are also less than Amazon and Wal Mart. Jet has fewer product choices than its competitors, and its search function may need to be adjusted. In short, it is difficult to find the product you want on Jet at present.
Customer service: Amazon and Wal Mart have no problems with their orders, so they don't use their customer services. However, it is worth noting that when Jet realized that the battery really took a long time to arrive, it tried to appease him and sent him an email saying, "We are sorry that we have a" jet lag "problem." This also shows that at least the company has realized this problem and is solving it.
Packaging and description: The biggest difference is the packaging of basketball. Jet's basketball is packed in a royal blue Spalding carton. Wal Mart also has the same packaging, but the basketball has shrunk a part. Amazon's basketball is not shrunk, but it does not have any packaging, and there are still some stains on the surface - if you play it yourself, it is OK, but if you want to give it away, it will be more embarrassing.
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