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Taobao'S Tmall Platform Has Already Started Remediation.

2015/8/27 9:27:00 93

TaobaoTmallClothingCosmeticsBrand

"Dear, to praise Oh!" I do not know when, this phrase Taobao network suddenly changed into a city folk ridicule language.

While in

TaoBao

,

Tmall

On such shopping websites, "praise" has already been marked with marked price. Online shopping has become an open secret, but this behavior is likely to be suspected of breaking the law and has been condemned by insiders.

In August 25th, the Guangdong Provincial Consumer Council announced that Taobao and Tmall online shopping platforms were "violated" by the buyers.

law for the protection of consumers'interests

","

Anti Unfair Competition Law

On the basis of this, a letter of exhortation was issued to urge businessmen to correct improper business practices.

Dare to ask bathroom enterprises, or not?

Taobao is a big dye bath bathroom.

In the process of online shopping, consumers often see some product details page posted on the reputable cash announcement or receive a good return card from sellers. Many Taobao businesses are using consumers' love of cheap and cheap psychology to induce buyers to make good comments, and then attract subsequent consumers and increase sales.

This small hand is more than certain.

clothing

Cosmetics merchants will play tricks, even some home building materials businesses will also use.

In Baidu search, "bathroom reviews are coming back", then a series of news about the good reputation of the bathroom came back. Indeed, Taobao is a large dye bath and the bathroom enterprises are also shot.

"Good back now" disrupts the market order. Taobao and Tmall have made efforts to control them.

It has been learned that Taobao and Tmall platforms have begun to tackle the behavior of disrupting market order.

In June this year, the two platforms changed the announcement on the high risk issue of mobile phone products and the rules and Implementation Rules for violating commitments. The main contents are as follows: 1, in the mobile phone product information published by the businessmen, "good reviews", "all 5 points return to cash", "reputable red envelopes" and so on will be temporarily removed or deleted from the goods. 2, the buyer's request for businesses to perform "favorable returns" and other demands will not be supported.

That is to say, Taobao and Tmall have begun to crack down on the "reputable cash back" behavior of merchants, and if consumers are unhappy with the fact that they are returning to business, Taobao and Tmall will not be able to control them.

In this way, consumers have to shine their eyes. Don't pare themselves into others for the sake of immediate profits.

Long term business bathroom enterprises should rely on hard skills to eat.

By giving back cash, giving coupons, and so on, it can induce consumers to praise the behavior of merchants or commodities, so as to attract the follow-up consumers. It may increase the sales volume in a short time. However, if a businessman wants to do a long-term business, it still depends on whether the quality of his product is reliable and whether the service is thoughtful.

Moreover, many times, the word-of-mouth earned by "good reviews" can not withstand the test of physical objects. Consumers are not oil saving lamps. Once they feel cheated, they will not continue to patronize.

Therefore, if the bathroom enterprises want to make great contributions to the business, they must discard misleading false propaganda and all unfair competition means.

"If you are in full bloom, the butterfly comes from you", the bathroom enterprises will put quality and service into practice, not only can consumers get sincere praise from online, but also get good reputation online, and most importantly, they can attract repeat customers.

What is the beauty of three birds with one stone?

A hundred years' brand has always been established by reputation and word-of-mouth. For sanitary bathing enterprises, buyers' evaluation is like a mirror, from which we can find out their own shortcomings and shortcomings and correct them in time.

Smart operators often know how to take advice and listen to consumers' voices, rather than blocking them.

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