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Baocheng Shoe Brand Has Achieved A New Record.

2015/6/25 15:03:00 52

ShoemakingFootwearElectricity SuppliersShoes

Footwear giant Baocheng group achieved a record high of 24 billion yuan in May.

Footwear giant Baocheng shoe industry (9904) has achieved a record high of 24 billion 26 million yuan in May in the steady growth of shoemaking industry and the growth of its channel business, the company said this year.

Shoemaking cause

There will be a new plant in Burma and a new Indonesian production line, plus a four year Olympic year next year, with a better Revenue outlook in the second half of the year. The channel will benefit from the sustained growth of China's economy, and the movement will continue.

Looking ahead to the whole year, Baocheng is aiming at stability, but the company estimates that the company's consolidated revenue is estimated to increase by 1 this year. EPS will have an annual opportunity of 3.7 yuan or even close to 4 yuan.

  

 

Baocheng's consolidated revenue last year

shoes

Revenue accounted for 75%, the path accounted for 25%, Baocheng said that the first quarter of this year, shoe sales revenue has dropped to about 7, while the channel for the first time approached 3, and the channel business has become the main reason for higher revenue.

Bao Cheng analysis, footwear manufacturers, the company produced a total of 307 million pairs of shoes last year, although compared with the previous year's 313 million pairs of 2% reduction, the main reason for the company's production scheduling and customer orders adjustment, resulting in an average unit price and gross profit margin increased, the number of production decreased, but revenue and profit growth.

According to Baocheng statistics, the output of shoemaking was 74 million 500 thousand pairs in the first quarter of this year, although it was about 2% lower than that of last year.

Baocheng said that due to the company's desire to provide higher value services to customers, the intensity of production scheduling is lower than that of the past. Although the adjustment has led to a decline in output, the accuracy and added value of customers can be effectively improved.

However, in the third quarter of this year, Baocheng will have a new plant in Burma and a new Indonesian production line. It is expected that the monthly production capacity will increase by 300 thousand pairs, which will help revenue grow upward.

As for the channel part, Baocheng has actively expanded the channel layout this year.

Baosheng's channel was operated by Baosheng, a subsidiary company. The year before that, Baosheng was affected by the increase in inventory. The annual loss reached 39 million US dollars. After adjusting, Baosheng started the exhibition business again last year. The number of outlets in the past year increased from 5928 stores to 7035 stores last year. With the movement of China, the channel made a profit of 4 million 650 thousand dollars last year, and the profit in the first quarter of this year was more than 9 million US dollars, which has surpassed the performance of last year.

And revenue accounted for part of the past channel accounted for more than 2 of Baocheng consolidated revenue, the first quarter of this year has risen to 29%, directly to 3 mark, Baocheng internal estimates, this year's revenue share of the channel will stand 3 of the mark, and subsequently become an important kinetic energy for the company's revenue growth.

Baocheng has revealed that Baosheng will continue to shop this year, but it will develop from original single brand to multi brand store, and expand its business contacts and hit areas.

The legal person expects this year to become a treasure.

Shoemaking

Under the new capacity, there will be a slight increase of 3% in shipments, while Baosheng road will continue to grow, which will drive 10% of the total revenue growth. If the Nanshan life insurance investment is substantially increased, Baocheng will return to the 3 yuan mark this year, and has the opportunity to see 3.7 yuan, approaching 4 yuan. EPS

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