LOWA2014 Global Sales Of Outdoor Shoes 2 Million 200 Thousand Pairs

LOWA, a German outdoor shoe company with a history of more than 90 years, released its earnings in 2014.

According to the financial report, in 2014, the veteran outdoor footwear manufacturer sold 2 million 200 thousand pairs of outdoor shoes globally, and LOWA single brand sales amounted to 127 million euros.

The annual total turnover of German headquarters, Swiss and American branches amounted to 163 million euros, which included the impact of exchange rate and sales of other brands of LOWA in different countries - involving Rollerblade, Blizzard, Leki and others.

Compared with overseas markets, LOWA

The proportion of sales in Germany was basically 45.95% compared with the previous year.

Pre purchase in the first quarter of 2015 increased by 18.75% compared with the same period last year.

In fact, as early as the beginning of this year's Beijing ISPO exhibition site, LOWA president

"This is the best year for the development of LOWA," he said. "2 million 200 thousand pairs of shoes were sold in the world, and the sales of multi-functional outdoor shoes and traditional shoes were all very good sales in 2014.

For 2015, our forecast is also very optimistic that LOWA's global growth will be between 5-6%.

Although there are many unstable factors in the global economy at present, such as the dramatic changes in the exchange rate of Russia in the past few years, Swiss Swiss Franc has driven the decline of the euro, but it has little impact on us from the sales point of view. Therefore, we have more reason to believe that 2015LOWA will usher in a more brilliant year, and if we do better in China, we will be more happy.

By 2015, LOWA has entered the Chinese market for 10 years. At present, there are 60 brand stores nationwide, and it is expected to grow to 100 by the end of 2015. At present, the annual sales volume of the Chinese market is about 7% of the LOWA global market, and it is expected to reach 10% in the next 5 years.