Promoting New Products And Following 5 Principles To Promote Clothing Marketing

Brand research

A new product and a new clothing brand should be carefully studied before the R & D and listing. Through international and domestic prospect analysis, industry analysis, competitive analysis, self enterprise and product strength analysis, and consumer market analysis, based on the analysis and summary, the location of new products or new brands is analyzed, and its core is identified.

In order to identify its brand positioning, brand concept, culture and other follow-up marketing strategy formulation, provide data analysis support.

brand positioning

Brand positioning is the key to the success or failure of a new product and brand development. It needs precise positioning. Your product positioning consumers group is government, enterprise or individual. Each group has their own characteristics. Location selection will be close to their characteristics, such as packaging.

Culture and marketing will have the characteristics of consumer groups. We must be precise and suitable for products and enterprises.

Brand naming

According to the brand positioning and industry characteristics, it has a loud name for its products, easy to remember and relevant. It is the beginning of a brand success. It is easy to communicate and has the following characteristics: place names, animal names, plant names, and interesting combinations, such as the Yangtze River, the Yellow River, golden monkey, Tiger, apple, lavender, Motorola, Coca-Cola, Lenovo.

Brand culture

Brand culture is the soul of a new product and brand. According to the characteristics and characteristics of enterprises or products, it refines refined brand culture, shapes the core competitiveness of product brands, and influences your culture with brand culture.

For example, advertising slogans, participating in advocating public welfare undertakings, brand culture is an important element that affects consumers' memory.

For example, this year, no gifts will be given during the holidays. Gifts can only be delivered to brain platinum. Life can be more beautiful and beautiful. Master the core technology -- GREE, sincerity and forever Haier.

Brand promotion and dissemination

There are many ways to promote brand promotion: new product launch conference, exhibition, public relations activities, media.

The accurate dissemination of brands can achieve good results. At present, there are many media choices for flat, TV, network and mobile phones. According to the positioning of their products, we must select precise media groups and spread them in order to achieve accurate promotion and dissemination effect.

The promotion of new products will be suitable for the promotion of most products.

The promotion budget is designed to meet budgetary specifications. Generally, it is necessary to choose venues, authoritative guests or stars, select media and supervision, press conference content design, news manuscript content planning, etc.

In order to achieve the intended purpose of the conference.

Media communication should focus on the mass media covered by consumer groups, carry out accurate media coverage, and enhance the effectiveness and intensity of communication. For example, the media can be divided into central, comprehensive, industry, social city, finance, entertainment and life. They cover different consumer groups, as well as media attributes such as TV, plane, network and new media mobile phones. According to the communication budget of enterprises, we should formulate precise media channels to achieve the goal of brand communication.