Luxury Brands Release Platform Power

The Ministry of Commerce, the international brand management center of the Ministry of Commerce and the circulation department of the Ministry of Commerce, announced the launch of an international brand joint procurement public service platform, trying to achieve centralized procurement and unified distribution so as to get the right to speak with the international brand negotiations and the pricing power, so as to reduce the purchasing costs of the manufacturers in the alliance with a lower and more equitable discount.

Chinese manufacturers need more discourse power in the cooperation with luxury brands, which plates into the international trade market, which requires more orders and a fully market-oriented operation system.

For this reason,

We plan to set up a purchasing alliance platform. We hope to assemble supermarkets, shopping centers, commercial real estate systems, and all kinds of electronic business platforms on the line, and create a "China red team". Through the "global product selection", we will gather buyers, testing resources, and build up five purchasing platforms for luxury products, maternal and infant products, health care products, cosmetics and agricultural products based on "turning around".

At present, this idea is being implemented step by step.

By the end of 2015, the platform is expected to complete 10 warehouses layout overseas, and in Shanghai, Fujian, Tianjin,

Four FTA pilot area and

The pilot cities completed the layout of domestic warehouses, and will have direct supply, bonded and cross boundary Trinity shops.

"We will list the main list of Chinese consumption overseas. After the League was formed in June this year, we will carry out the first round of procurement."

Xu Jing revealed.

For Xu Jing, the turning point appeared after the financial crisis.

"At that time, Europeans began to be less arrogant."

There is room for direct sourcing.

"At that time, the direct index of a Italy brand was 2 million euros. Once the order is reached, we can directly purchase, and save the intermediate links of agents."

However, tuition is a must.

On one occasion, when the discount of Versace's suits was talked about from 35% off to 77% off, Xu Jing was wild with joy and hurriedly organized the robbing of goods, resulting in huge losses.

"At that time, we felt so cheap and quickly grabbed it. When we began to label it in China, we found that the suits were all made for the Russian market, and they were very fat and big, and they were not suitable for Chinese people's physique at all."

This is also a problem that Chinese manufacturers will encounter in purchasing.

Tang Nan told this reporter that when he purchased in Italy in 2011, he found that the amount of procurement reached a certain level, and he could get the corresponding discount.

"But luxury brands don't let you pick your own products, but you need a whole set of them.

For example, we should not only take bags, but also take the corresponding dress, even if China does not have this consumption habit.