How To Choose The Best Store Location For Clothing Brand Franchisees

The choice of store locations is a long-term investment of franchisees, which is related to the future economic benefits and development prospects of the franchisees. The two shops of the same size are similar in terms of commodity composition, service level, management level, promotion means and so on. But because of their different addresses, the business benefits can be quite different. To choose the best shop location, we must consider the following factors:

Choose a store that is in line with the nature of franchised stores. Each industry franchisee has different consumer groups, and different stores and locations should be aware of the type of customers and which places attract consumers. If they have a good idea, they will not blindly choose.

Consumers are not strong and frequent. demand The daily necessities industry, such as convenience stores, supermarkets, snack bars and so on. Shops that run such goods and services should be as close to customers as possible. For customers walking distance, it is generally appropriate to choose a radius of 300 meters and walk for about 10-20 minutes.

Because the customers in this area come from different places, and these people have a strong purpose, they choose to buy more goods for shopping, so this area is suitable for the operation of some relatively commercial commodities, such as clothing, electrical appliances, watches and clocks and restaurants.

Because of the high rent in these areas, it is absolutely not suitable to operate small businesses, and it is suitable for some high-end consumer goods, such as jewelry, piano and advanced furniture, which are priced at a higher price and customers decide to purchase three more.

Therefore, it is not the more prosperous place to shop. It depends on the nature of the franchisee you run. If you run a boutique, it is best to set up a busy market where people come and go. Because fashion tastes are different and a higher level. On the contrary, household products are small profits but quick turnover. Customers are mostly ordinary families, so there is no need to locate in downtown areas. Even if you run franchisees in a and B places can set up shop, business is almost the same, but the rent of a and B may be far apart. If the franchisee blindly choose to shop in a prosperous place, it must pay several times the rent, how can it be expected? profit What about it?

All the people are Consumer Naturally, it is also a customer of a shop. When joining a shop, the franchisee must know the total population, population density, population growth and age structure of the population when choosing a store. According to the overseas investigation data, almost 50% of the customers in the modern supermarket come from the area within 250 meters of the store. Therefore, when considering the possible location of a supermarket, it is generally required that 10 thousand people should settle down within the 500 meter radius of the planned place. The place where people come and go, of course, is advantageous to set up shop, but it is not just the place where people go through many places, it is suitable for opening a shop, or is it an analysis of what people are coming and going, and how does the passenger flow rule? First, we need to know the age and sex of the pedestrians in the past, because some passersby are children, they may be customers of fast food shops, but they will not be customers of clothing stores; secondly, we should know the rush hours and the scarce time of pedestrians, and then we should know about pedestrians' dealings and purposes and their stay time.

In a busy commercial area, the mainstream of shopping is shopping, which is characterized by slow speed, long stay time and relatively dispersed flow time. Therefore, shops that choose strong commodities can be set up here, such as clothing stores. Although some areas have large scale traffic volume, they are mostly non-commercial factors, such as stations, wharfs, schools, public places and so on. The main purpose of their passenger flow is not to purchase goods, but to take other purposes as the main purpose, and shopping is by the way. In some areas, the passenger flow is generally faster, the residence time is shorter, and the flow time is more concentrated. Therefore, shops that operate poorly selected and easy to carry goods can be set up here, such as cigarette and liquor outlets, cold drinks stores, fast food restaurants, etc.