Swiss Luxury Bally Takes Over Zagliani To Expand New Market Share

Switzerland's luxury brand Bally takes over its sister company Zagliani high leather workshop in Milan. It plans to use Zagliani's exquisite handmade leather technology to upgrade Bally's high-end bags and accessories, and expand the women's product line.

German investment group Joh. A. Benckiser (hereinafter referred to as JAB) luxury sector JAB

Integrate its brand portfolio strategy.

JAB Luxury owns four luxury brands: Bally, Jimmy Choo, Belstaff and Zagliani.

Zaglian was first established in Milan in 1947, specializing in hand-made luxury bags and small leather products. The location is very high-end, and JAB Luxury was added in 2009.

JAB Luxury has long been investing in Zagliani, but now it seems that it has changed its mind and intends to shelve its development.

According to reliable information, the group is closing its investment in Zagliani.

Since 2012, Giorgia Scarpa, the designer of brand creative director, has concluded its contract with Zagliani last month.

Zagliani's last new product was released in the 2015 spring summer Milan fashion week.

Zagliani is located in southern Milan.

(below) has been merged by Bally.

Bally recently announced that it had obtained the exclusive right of the famous workshop.

The workshop has 30 skilled craftsmen, especially in handling rare leather such as crocodile skin by innovative means. It is famous for its unprecedented lightweight bag.

This top-level leather workshop dedicated to building women's products has undoubtedly filled Bally's vacancy on the product line as a high-end brand for men's shoes.

"Our female customer demand is increasing, and this is one of the best handbags workshop in the world," said Fr d d ric de Narp, chief executive of the group.

In addition, he added, "it is estimated that the sales of women's bags will account for 15%~20% of total sales in five years from now."

With the addition of Zagliani, Bally will provide more perfect high-end bags and better after-sales service to consolidate its position in the luxury industry.

Italy leather expert Giovanni Torchian was appointed Vice President of Bally production in October 2014. He will be responsible for the integration of Zagliani.

Extended reading:

BALLY

Among many famous brands,

It can be called a unique family.

Whether it is fashion, footwear or handbags, BALLY has been working wholeheartedly to achieve a design concept of "overall shape", giving its work a glamorous temperament.

For example, BALLY shoes and handbags have similar design features, the same leather manufacture, the same way of sewing, and even the same way of marking, all of which are based on the idea that BALLY wants to create a rich and diversified world that is still a perfect whole.