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How To Do Promotional Activities In Clothing Stores

2014/11/20 12:24:00 15

Clothing StoresMarketing ActivitiesPromotion

Although there are promotional purposes, but in many cases, we often fall into this kind of thinking: when should I do promotions? When will promotions be better? The following categories and forms of promotions may help you find more ideas in promotion planning.

   1, large holidays Promotion

Including, but not limited to: New Year's promotion, Spring Festival Promotion, Lantern Festival Promotion, 38 promotion, Dragon Boat Festival Promotion, Army Day promotion, Mid Autumn Festival Promotion, National Day promotion, etc.

   2. topicality Promotion

A special thematic promotion for a specific commodity or event, including but not limited to:

(1) sales promotion for important festivals in stores, such as company promotion.

(2) promotion of new store opening

(3) joint promotion: joint activities with one or one brand manufacturer: Brand Promotion Week (month), brand preference week (month), etc.

(4) general thematic Festival Promotion: Valentine's Day promotion, 3.15 promotion, 517 promotion, father's day, mother's day.

(5) thematic Festival promotions planned by stores: mobile phone Festival, smart phone Festival, music mobile phone Festival

   3. Convention Promotion

In addition to the above two categories, we call it regular sales promotion in order to stimulate the atmosphere and focus on a specific purpose or market strain.

(1) small promotions for weekend promotion of popularity and sales.

(2) deal with promotional sales promotion activities such as competitors.

(3) special promotion for cleaning machine.

(4) sales promotion

(5) promotion of new products

(6) a promotional campaign aimed at major events or festivals in the region. For example, at the end of each year, there will be a large Hainan festival of joy organized by the government in Hainan. In Hainan, the mobile phone chain will also be held in the same period.


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How To Control Store Expenses When Making Clothing Promotions

In the promotion of stores, costumes want to reduce the promotion costs, while stores sell more for their own interests. Under the background that the interests of the two sides are not consistent or even run counter to the background, how can a garment manufacturer manage to spend less money? In order to effectively control the cost of promotion, a garment manufacturer must design a promotional plan from the interests of the other side.