The Oligarchic Effect Of Department Stores Shows That The Supply Of Shopping Centers Exceeds Demand.

< p > statistics show that in the first half of 2014, the main retail enterprises closed 158 stores in China, far exceeding the number of 35 stores in 2013.

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< p > > a href= "http://? Www.sjfzxm.com/news/index_c.asp" > Guan Dian < /a > the surge in quantity reflects the downward trend of the whole industry.

As Liu Bing, chairman of the Wangfujing, said at the company's 2013 annual general meeting, the traditional department store industry will be pformed into a shopping center, and the user experience should be increased to gather popularity.

At the same time, in order to pform, Wangfujing also actively develops online shopping mall and builds its own brand.

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< p > for this, the former researcher Du Yanhong said, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > department store < /a > Guan Dian Chao indicates that the industry needs pformation.

"The department store industry has always been a joint venture, making profits through deducting points or royalties, so as to neglect the cultivation of its core competitiveness, plus the impact of external factors. < a href=" http:// www.sjfzxm.com/news/index_c.asp "> Internet < /a > the rise of electricity providers, rental costs continue to rise and so on, making the day of the department store industry more and more difficult.

Traditional department stores try to embrace the Internet, but the effect is not obvious. After holding the Internet, they not only have to bear the cost of the line, but also increase the online cost, and the profit is further compressed.

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< p > "pformation is inevitable, but the problem is how to change. What we are talking about more is pforming into a shopping center. In fact, the extrusion of traditional department stores and the increasing number of commercial real estate projects have led to the fact that the shopping center is in a state of oversupply. The pfer shopping center is not necessarily able to turn the tide." a researcher from a securities company in Southern China thinks that as far as the department stores are concerned, their future prospects are still slim.

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< p > in addition, according to the statistics of United business network, the main department stores closed 12 stores in the first half of 2014.

At the same time, the operation of department stores is not ideal.

At the same time, the latest data of World Bank Richard's show that over the past three years, the annual average compound growth of property rents and staff expenses was 14% and 18.5% respectively, while the average annual compound growth of operating income was only 8.8%.

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< p > commodity upgrading is quite fast now, and the department store itself does not have the experience of distribution.

Whether it is to increase the proportion of self run or develop its own brand, its investment threshold is quite high. If there is no large-scale network foundation support, this mode will be hard to maintain.

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< p > there will be polarization in the department store next year. Large scale department stores will actively seek pformation, strengthen structural layout, bring new experience to customers, and enable customers to enjoy better services in the process of shopping, Du Yanhong said.

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< p > "market concentration of leading enterprises in the future department stores will further improve."

Du Yanhong added.

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