When Jiaxing Tongxiang Women Shoes Encounter Wenzhou Leather Shoes

< p > May 20th, Yongjia County of Wenzhou was boiling, because the local a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > AOKANG international signed South Korean star Kim Su Hyon endorsement, attracting a large number of "post-80" and "post-90s" target consumers, becoming AOKANG's brand marketing another successful attempt.

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< p > May 22nd, Jiaxing Tongxiang leather shoes industry Wenzhou butt association was also selected in Yongjia county.

After the promotion of industry development and investment environment in Shimen, Tongxiang and other more than 10 local shoe companies, the leaders of AOKANG, red dragonfly, Kangnai and other well-known brands were exchanged and butted.

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< p > Why did the leather shoes industry of Tongxiang choose to dock with Wenzhou? Can the two sides complement each other and seek win-win cooperation? < /p >

< p > Luo Yongliang, director of the Tongxiang Municipal Bureau of information, said, "a href=" //www.sjfzxm.com/news/index_p.asp "> Wenzhou < /a > shoes enterprising spirit, advanced market development concept and brand building are all worth learning from Tongxiang; and Tongxiang has good industrial foundation, unique location, pportation and market advantages, as well as support from surrounding colleges and universities, government" nanny "service, and so on, has become a bargaining chip for Tongxiang shoe enterprises to further promote cooperation with Wenzhou shoe enterprises.

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< p > in the footwear industry of the whole country, Wenzhou's position is very important. Its size and quantity are second to none. AOKANG, Kangnai, red dragonfly and other well-known brand shoes enterprises are born here.

In 2013, Wenzhou shoe leather industry completed 85 billion 200 million yuan of industrial output value. As of the end of March this year, there were more than 3600 shoe enterprises in Wenzhou.

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< p > Tongxiang is the professional production base of leather shoes in China. Its unique leather shoes production is different from that of Wenzhou footwear industry. After nearly 30 years of development, it has also become a large-scale traditional feature block industry.

In 2013, there were more than 1200 leather shoes enterprises in the city, with an annual output of more than 8000 pairs of leather shoes and output value of nearly ten billion.

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< p > but the relevant person in charge of the shoe Management Committee of Shimen town frankly stated that, generally speaking, the footwear industry in Tongxiang lacks domestic brands, most of which are mainly OEM, and are in low value-added links in the domestic footwear industry value chain. Compared with Guangzhou, Wenzhou and Chengdu women's shoes brands, the profit gap is very large.

In terms of R & D design, the footwear industry in Tongxiang is relatively deficient in talent, especially in designing and developing talents and management personnel. On the other hand, the problem is the lack of independent innovation, and most of Tongxiang shoe enterprises are still taking the road of imitation.

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< p > it is understood that the Wenzhou footwear industry after losing its cost advantage has begun to explore the participation of market competition by increasing the added value of products, such as the establishment of the first academician workstation in China's shoemaking industry, the AOKANG group's manufacturing process innovation, and the Kangnai group's launch of a new high-end custom brand, ranging from 1000 yuan to fifty thousand or sixty thousand yuan per pair.

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"P >" we must also increase R & D investment to high-end products, and further strengthen exchanges and cooperation with the outside world, through multi-party R & D cooperation and "a target=" _blank "href=" //www.sjfzxm.com/ "designer /a team construction, to enhance enterprise R & D, design, management level and original ability."

Zhong Hongxing, chairman of Jiaxing Sheng Dan Li shoes industry Co., Ltd., told reporters that technological innovation, brand building and management mode are the contents that most of them want to learn from Wenzhou shoe companies. The company also works with red dragonflies, and will further deepen cooperation through this docking.

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