How To Manage Your Clothing Store On The Basis Of Pricing Strategy

< p > < strong > 1, DM propaganda < /strong > /p >

< p > famous brand three guns. In each activity, plan and plan will be made ahead of schedule. The DM will be distributed for 3 kilometers in the shop, and the sales information will be distributed to the surrounding residents. < /p >

< p > strong > 2, < a href= "//www.sjfzxm.com/news/index_c.asp" > season discount < /a > < /strong > /p >

< p > according to the product's peak season and the time and quantity purchased by consumers, decide whether to discount or discount the pricing strategy.

Many stores offer "season sale".

This kind of pricing can not only attract consumers, but also effectively regulate the low passenger season and so on.

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< p > strong > 3, < a href= "//www.sjfzxm.com/news/index_c.asp" > low price < /a > penetration strategy < /strong > /p >

< p > as a business, no matter what pricing strategy is adopted, the ultimate goal is to make money, which requires that the formulation of prices must be based on cost and can not be sold below cost.

Therefore, in order to maintain the advantage of price competition, we must start from the source, purchase large quantities directly, reduce intermediate links, improve operational efficiency, strive for profits from factories, and so on. We should do everything possible to reduce costs and implement small profits but quick turnover to win at a low price.

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< p > < strong > 4, < a href= "//www.sjfzxm.com/news/index_c.asp > > psychological pricing < /a > strategy < /strong > /p >

< p > aiming at the consumer's psychology of consumption, many foreign supermarkets like to leave a small tail on the price when they make the price. In the clothing store goods they sell, the tail number is only about 15% of the integer number, and the 85% end of the clothing store price is non integer, and the odd number is the main factor in the price tail.

A clothing store priced 99 yuan, people will feel cheaper than 100 yuan, priced 101 yuan, people will feel too expensive, compared with 99 yuan price seems to have gone up a step.

The use of psychological pricing strategy will give people the impression that store prices are very low on the whole so as to attract and retain customers.

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< p > < strong > 5, with surplus compensation method < /strong > < /p >.

< p > attract customers to buy their products in large quantities at low prices, and profit from related products.

Many current "foreign supermarkets" set low prices of electrical clothing stores to attract customers and earn profits on one kind of auxiliary equipment.

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< p > < strong > 6, other < /strong > < /p >.

< p > when the clothing store price is adjusted, the original printing price is painted with red pen, and the new price is written next to the yellow. This method looks simple, but it is also a strategy to make use of the psychological pricing of customers.

The trick is: first, the original price is the printed number, often giving people a sense of authority pricing.

And handwritten new prices will make customers feel cheap.

Secondly, yellow gives people a special sense of cheap price. The new price is marked with yellow pen to make customers look attractive.

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