Sports Brand FILA Launches First Cross-Border Series

< p > Italy Centennial lifestyle brand "a href=" //www.sjfzxm.com/news/index_c.asp "FILA < /a", has always been shown in the elegant and fashionable classic leisure image. This time, we join hands with the world-famous Chinese designer Anna Sui to brand the different romantic flavours of the past.

As Anna describes, this is a mixture of fashion and classic, a collision between retro and fashion elements.

Anna Sui for FILA high-end fashion leisure series will bring new excitement to the early spring series of 2014. Let's wait and see the dream of purple butterfly.

The FILA high-end fashion and leisure series, designed by Anna Sui, will be presented in February 14, 2014.

< /p >

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201312/24/20131224012340_sj.JPG "/" < > > "

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > AnnaSui < /a > meeting with FILA is by no means accidental. FILA has pursued and persisted in sports and fashion business for more than 100 years, creating today's classic Italian leisure style; this FILA works with the Chinese designer Anna Sui, combining the Italian lifestyle leisure with the female fashion trend, which is derived from the two brands' focus and persistence on life and fashion, and achieves 2014 series of "Tan" series.

< /p >

< p > in order to perfect the first quarter Anna Sui forFILA, Anna Sui combines the two brands' representative colors together. FILA is the perfect combination of its iconic classic blue and Anna Sui magic purple, full of vigor but without losing the feminine beauty and charm.

With its rich retro breath and luxurious design style, bold and slightly rebellious rock and roll elements, the whole series brings fashion and classics together, making a perfect upgrade of Italian life style.

< /p >

< p > < strong > fabric: Romantic lace meets gorgeous velvet < /strong > /p >

< p > Anna Sui admitted that whenever she designs a series of sports, she will refer to the tennis dress of 70s FILA.

This time she chose the FILA a href= //www.sjfzxm.com/news/index_c.asp, swan suite, /a to create, and lace and velvet meet in the dream world of Anna Sui, which is sweet and sexy.

Velvet with beautiful color and soft handle and a high-end fabric with modal component, combined with exquisite trim to highlight the feminine curves. Anna also does not have the ingenuity of lace trimming with tennis racket, elegant and dynamic.

< /p >

< p > < strong > Design: Dancing Purple Butterfly meets sports classic < /strong > < /p >.

< p > in the 2014 Anna Sui forFILA series, the Anna Sui, which is full of representative butterfly, lace, crystal diamond, flower prints, and so on, is very skillfully integrated with the AnnaSui style dreamy retro elements, and is combined with the classic classical casual style of FILA.

The lace butterfly's witty pause on the elegant white dress perfectly explains the feminine beauty and full of Anna Sui fairy tale.

In other design details, it is not difficult to find the magic of AnnaSui. In particular, SWAROVSKI ELEMENTS crystal is used to embed the original simple zipper pendant into the glamorous F character. The butterfly pattern on the purple velvet velvet is also decorated with dazzling crystal diamonds. It is full of charm. The pure white lady's cotton coat, which is full of dynamic smell, is trimmed with feminine butterfly sleeves. The female charm is fully captured and captured by SWAROVSKI.

< /p >

< p > < > strong > goddess Hsu Chi: the interpretation of the crossover series < /strong > < /p >

Following the FILA 2013 spring summer La Dolce Vita (sweet life) series, the 2014 Anna Sui for FILA series is also inspired by the famous Asian "goddess" class artist miss Hsu Chi. During the shooting of the new season of advertising blockbuster, miss Hsu Chi has repeatedly expressed her love for Anna Sui FILA series, and marveled at its fashion sense and comfort. Whether it is shopping or traveling, she thinks it is very necessary to have these two costumes at the same time.

Anna Sui herself admits: "when I saw Hsu Chi's picture, I thought she was the best candidate for FILA. I think she will fall in love with our season's velvet series".

< /p >

< p > 2014 Anna Sui for FILA series represents a spirit of integrating fashion into the classics. Anna Sui represents high-end design, while FILA represents classic and exquisite workmanship. The close cooperation between them reflects the designer's desire to make sportswear high and luxurious. The whole series brings fashion and classics together, and Anna accurately grasps the balance between the two, so as to let the boundless charm of high street sports bloom.

< /p >

< p > < strong > Anna Sui: focus on making this dream come true. < /strong > /p >

< p > Anna Sui, the Chinese American designer, who is known as the fashion witch, has been sticking to her designer's dream since she picked up the brush and ran freely across the design drawings.

The phrase she often refers to is "if you want to realize your dreams, you must focus on it and make your dreams come true."

< /p >

< p > through Anna Sui for FILA's single product sketch, one piece of work seems to reflect the energetic attitude of urban women, and there is no lack of feminine curves in production and tailoring. It seems to be a story for urban women to tell their passion and dreams.

< /p >