European Apparel B2C Occupies The Leading Position In Online Consumption

The latest report of Research and Markets, an international market research report and data company, analyzes the current development of European apparel B2C e-commerce, and summarizes the market situation of major European countries.

The report points out that Clothes & Accessories It is the largest product category of European B2C electricity supplier market. Whether consumption is eventually carried out online or in physical stores, the Internet has become an important tool for people to browse or study clothing products.

Throughout Europe, Online dress Consumption is very popular, and apparel B2C industry is booming. In the EU countries, online consumption of clothing and sports products increased significantly in 2012, exceeding 20% of total personal consumption.

In Germany, clothing is the largest category of B2C e-commerce products. Sales increased by 1/3 in the past two years, and sales amounted to several billion euros. Otto group, the second largest electricity supplier in the world, plans to launch a new fashion e-commerce project in 2014. The sales volume of B2C clothing of Zalando electric business company has increased more than doubled in 2012.

In the British market, clothing B2C electricity supplier The market has developed to a very mature stage, and almost half of the adult population buys clothing online. Asos and Debenhams, the two largest electricity supplier, have been named the most successful online store of fashion products in Britain this year.

In addition, nearly half of Internet users in France buy clothing products online. La Redoute and 3 Suisses are the most popular shopping websites.

The report also shows that Eastern Europe's online apparel business is also expanding. In 2012, Russia's B2C e-commerce sales increased by more than 40%, accounting for 1/5 of the total B2C e-commerce sales. Clothing, shoes and accessories became the most popular online product category, and half of online shoppers bought clothing products. Russia's online apparel retailer's revenue growth is more than 5 times the largest, and the most important online businesses include Wildberries, Lamoda, Quelle and KupiVip. The players represented by KupiVip and Lamoda attract a lot of investment from local capitalists and foreign investors.

According to the survey, shoes and clothing products are also the leading B2C e-commerce products in Poland. Most online shoppers purchase shoes and clothing as the main products. In Estonia, Croatia, Macedonia and Turkey, clothing accounts for the vast majority of online consumer goods.