Philip Green Set Up A Direct Flagship Store'S Form Brand International Expansion
< p > Arcadia Group boss Philip Green disclosed to the British Independent newspaper that the group plans to add 185 overseas stores through its partners before August 2014, focusing on the low popularity brands such as Miss Selfridge, Dorothy Perkins, Evans, Wallis and Burton to the world, including Central Asia's Azerbaijan and South American Chile.
By contrast, there are only 110 new overseas stores in 2012-13.
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Next year, Azerbaijan will usher in the first Topshop and Topman; Miss Selfridge will arrive in Chile and Australia, and Burton will be introduced into the Far East market in P.
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At the end of June, Arcadia held a media preview in the United States to expand the brand in P.
Leonard Green & Partners, a Losangeles based US private equity fund, bought Arcadia 25% at the end of last year at 350 million pounds, which is also a signal for Arcadia Group to accelerate its expansion in the US.
According to WWD reports, Arcadia Group is discussing with the US high-end department store chain Nordstrom Inc. (NYSE: JWN) Nodes Tron and Macy 's Inc. (NYSE:M) Messi department store to discuss its brand promotion. It is said that the company will enter the two chain store retailers at the end of this year or next year, and adopt similar cooperation strategy between Nord and Nord.
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< p > Arcadia Group has opened 15 Topshop and Topman store stores in Nordstrom Nord since last year. The brand plans to further enter 28 Nordstrom Nord in autumn this year, and introduce Topman Department suit and Topshop a a "target=", "shoes", "shoes", "shoes" and "cosmetics" to the corresponding department of the department store, and set up 20 independent brand stores in cities such as Miami, San Francisco and Boston. It hopes to increase the income in the country to 1 billion US dollars in the next three to four years.
Topshop and Topman, which entered the US market in 2009, now have four independent stores located in New York, Chicago, Las Vegas and Losangeles.
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< p > Topshop Asia's first independent store opened in central Hongkong early last month. The flagship store is a cooperative project of LAB Concept of Arcadia Group and Lane Crawford Joyce link group.
In an interview with Bloomberg in Hongkong during the opening ceremony, Philip Green said he had strong desire to enter mainland China. He said he was looking for a store in Beijing and Shanghai with the real estate association's face: "if we find the right location, we will start preparations in second days."
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< p > Arcadia Group will set up 49 stores in the Far East by next summer, when the group will have 225 stores in the region.
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< p > Philip Green expresses the confidence to continue the international expansion of the flagship brand Topshop and Topman in the form of franchising or establishment of direct flagship stores.
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< p > Arcadia Group lost profits in the first fiscal year, and its profit increased by 25% to 70 million 100 thousand pounds.
The group's market value is 2 billion pounds, excluding 600 million pounds debt, and its market value is 1 billion 400 million pounds.
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