Shimen Shoe Enterprises Are Like Wenzhou Shoe Companies.

< p > this tour of Wenzhou tour organized by Shimen leather shoes management commission of Tongxiang has brought profound enlightenment to the leaders of more than 20 shoe enterprises in Shimen town.

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< p > > a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx" > Tongxiang < /a >, as a professional production base for women's shoes in China, has started since the 80s of last century. After more than 30 years of development, it has formed a large scale and advantageous traditional characteristic industry.

It is reported that there are more than 1200 shoe making enterprises in Tongxiang and 680 in Shimen.

But a fact that can not be ignored is that although the number of enterprises continues to increase, but compared with Wenzhou, Tongxiang shoe-making enterprises are still in the pition stage.

Wenzhou's shoe companies focus on brand building. "They have many brands of their own, and the base of brand awareness is very good.

And Tongxiang is mainly OEM processing, products are more popular, lack of independent brands.

Gu Gensheng said that the whole Shimen town has only 3 famous brands nationwide.

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"P >" this study visit, we have examined the Red Dragonfly shoe industry Co., Ltd., AOKANG Shoes Co., Ltd., Kangnai Group Co., Ltd. and other leading enterprises in the industry to play a demonstration role.

Zhu Xinrong, director of the office of Shimen footwear development management committee, said, "it has always been felt that the development of Tongxiang footwear industry is not bad. But this time, we can see that Wenzhou's shoe enterprises can only be described with shock, and their pipeline management is very amazing."

Zhu Xinrong told the author, walking into the production workshop of AOKANG Shoes Co., Ltd., we can see that every process on the assembly line has a complete operation instruction card, and the material placement in the workshop also has a clearly defined location, even the partition on the floor of the workshop is very clear.

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< p > in addition to the production management of enterprises, < a href= "//www.sjfzxm.com/news/index_s.asp > > Wenzhou shoes enterprises < /a > the importance of corporate culture is also a deep feeling of the Tongxiang delegation.

The cultural hall of the Red Dragonfly shoe industry presents the whole development process from the beginning to the present.

In such an exhibition hall, the culture, concept and development strategy of the whole enterprise are clear at a glance.

Zhu Xinrong said.

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< p > > Tongxiang's a href= "//www.sjfzxm.com/news/index_f.asp" > shoe industry pformation > /a > upgrade road. How do you go? Gu Gensheng, with much emotion, said that the first thing to do is to make clear the market position, and at the same time actively innovate and introduce talents.

"Tongxiang shoe enterprises are short of talents at present, so they can only copy Guangdong, Shanghai and other places in the style design of leather shoes, thus leading to behind the shoe industry base in other regions in terms of market information and product listing, which, to a certain extent, offset the advantage of the rapid production and shipment of Tongxiang leather shoes industry.

To create their own brand, a design talent team is essential. "

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