Clothing Brand Sale Channel Tail Goods Online Dangdang Shares Rose 36%

< p > Dangdang continued its net loss, but narrowed compared with the same period last year. Meanwhile, revenue rose.

The data showed that the total revenue of the first quarter net was 1 billion 276 million yuan, and the total paction total (GMV) of the platform was 584 million yuan.

In addition, the volume of books sold in the first quarter was 864 million yuan, and the turnover in department stores was 996 million yuan.

This is Dangdang's second consecutive quarter of revenue in department stores over books since last year's fourth quarter.

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< p > institutional analysts believe that the performance of Dangdang in the first quarter is mainly due to the increase in gross margin.

Data show that Dangdang net gross profit margin reached 17.2% in the first quarter, becoming the highest in 8 consecutive quarters since the second quarter of 2011.

Chen Shousong, chief analyst of Analysys think, Dangdang is expected to enter the profit track.

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< p > < strong > share price rose 36% per week < /strong > < /p >

< p > May 7th, Dangdang net < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > brand sale channel "tail product collection" on the line, stimulating stock prices rose 36% in a week, the highest price point in 9 months.

On the 15 day, Dangdang shares closed at $5.17.

T.H.Capita, a US investment company, had previously predicted that the "end product exchange" would become a new driving force for the growth of Dangdang profit margin. Analysts believe that Dangdang's expected performance in the April book promotion campaign and may day promotion will bring confidence to the two quarter.

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< p > AI consulting has released the "2013Q1 China B2C shopping website paction scale market share report", including platform trading, the proportion of Dangdang market share in the first quarter of this year accounted for 2.6%, ranking fifth in the platform electricity supplier market, while in the self run B2C, Dangdang Q1's market share was 6.5%, ranking third in the B2C electricity supplier market.

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< p > Gong Wenxiang, an electric business observer, thinks that Dangdang platform business focuses on clothing "a target=" _blank "href=" //www.sjfzxm.com/ "shoes" /a "bags, mother and baby and other categories, which is the right choice for Dangdang's scale profit target.

"Compared to books, clothing category customers purchase frequency, unit price is high, is the most suitable for B2C business development category."

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< p > there are also electric business observers who say that in the first quarter of the good earnings report, Dangdang still faces fierce competition from the market and the background of limited operating costs in the background.

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