The Way For Breakout Of Chongqing Garment Industry: Millions Of Annual Salary To Hire Korean Marketing Talents

　 Long span

Yu faction Clothes & Accessories Annual sales volume of 10 billion

according to Yu Pai dress Association Huang Mingwei, executive vice president, introduced the more than 20 years of the Chongqing faction's clothing, from the imitation processing to the independent development of brand, from small workshop to standardized factory building, from the single to the transformation of Baotuan development. At present, Chongqing faction clothing association has more than 300 member enterprises, and its products are exported to Eastern Europe, Southeast Asia and other places. The average annual sales volume of these products is more than 5 pieces. The annual sales volume of the Chongqing faction clothing boutique City exceeded 10 billion yuan last year.

"Although the volume of sales has gone up, the quality has not improved." Huang Mingwei said, at the beginning of this year, the whole city clothing The industry has encountered the cold winter of sale, the old version of clothing is no longer loved by the public.

How to break through? They think of leading Asia. Latest fashion The wind direction of Korea.

　 South Korea expects to break through again

Huang Mingwei said that in June this year, more than 50 members of the Association came to Seoul to learn from Korea. The elegant and bold design style of Korean costumes and the interlocking of marketing have amazed everyone who has been in extensive operation.

After returning to Chongqing, they considered setting up a position as a marketing planner to take charge of the design and marketing of the whole Association, thus fundamentally changing the current management mode of Chongqing style clothing.

Huang Mingwei introduced the marketing planner as a marketing director in real estate, not only responsible for the design of the overall garment shape, but also set the selling target.

Huang Mingwei said that in South Korea, the clothing business is almost the same as the real estate marketing in the country. Before the advent of every garment, it is necessary to make a sales plan. This is a rigorous model, which makes Korean fashion in the forefront of Asian countries.

　　 Clothing restricts beauty of Chongqing girls

The Korean experts who came to Chongqing to attend the exchange conference were Xu Yongjiu, Dean of Korea garment Talent Development Institute and Korea. Designer Liu Huiyu flew to Seoul from Chongqing yesterday morning.

Liu Huiyu said that the girls in Chongqing are very dressed up and very fashionable. However, because of the fact that Chongqing's current clothing is basically single, their own collocation and lack of a sense of wholeness also limit the beauty index of Chongqing girls.

President Xu Yongjiu said that at present, the idea of Chongqing clothing is ready to set up a fashion designer and marketer. This idea is very good, because this idea does not copy the Korean model, but it combines the Korean model with the local elements of Chongqing, so it has a certain operability.

Who can take the lead? Chongqing clothing Huang Mingwei, the first design marketing engineer in the world, said that the annual salary of this position is millions. If the Commission is added, the annual income may be even higher. Compared with the requirement, the person who takes the position needs to have very strong ability. Throughout the country, such talented people are not yet available at home, so they expect to cooperate with President Xu Yongjiu and introduce Korean talents to take up the position.

After 20 years of development, Chongqing style clothing has a certain brand and style, but its management mode and design level are relatively extensive, so it is difficult to compete with the leading brands in the world. Yesterday, Chongqing Morning Post reporter from Korea Fashion Designer The Chongqing Chongqing inspection and exchange conference learned that the Chongqing style clothing program, with a salary of millions of years, introduced the Korean Marketing Planner to take charge of the overall design and marketing of the entire Chongqing school dress, and fundamentally enhance the quality and competitiveness of the Chongqing style dress. The attempt of Chongqing faction clothing is also a microcosm of many industries in Chongqing trying to upgrade, enhance market competitiveness and occupy the forefront of the industry.