Cost Advantage No Longer Exists, Competitive Products Can Build New Advantages.

If we say domestic

For a long time, enterprises have relied on

The advantage has taken a smooth road, so when the cost advantage is gone, there is no smooth road and need to climb, we must build new advantages.

Building new advantages can start from many aspects, but the most important and important aspect is competitive products.

Around product development, many topics can be extended, such as technology, brand, management and so on.

Without the fastest, only faster, the goal is not capped, this is a cruel reality for fabric enterprises.

Recently everyone is talking about it.

The problem of brand inventory also unanimously yearns for the inventory turnover rate of international fast fashion brand 15~50 days, but in order to get the clothing brand up quickly, first of all, we need to get the fabric up quickly.

Get up quickly with the service customers.

"For fabric companies, 10 years ago, our business model was to give money to the goods again. In the past 10 years, it has gradually developed into hand in hand delivery. Now it is the first shipment, the customer satisfaction is paid again, and it is completely converted from a seller's market to a buyer's market.

Jianye constantly strengthens the first time mode in serving customers, so that customers' needs can be quickly satisfied, so that customers' problems can be solved at the first time, so that Jianye and customers can get together quickly and win the market together.

Fierce market competition has made clothing brand product development cycle shorter and shorter. From the two quarter of the previous year, it has developed into four seasons and six quarter development. Now, some online brands begin to appear on new products every Tuesday. This requires fabric companies to have stronger development capabilities to meet customers' faster and faster market demands. Customers also pay more attention to their own product development and customization ability because of the speed of product development.

The fashion fabric is also up quickly, so that the customers of the service should get up quickly. Good products need good channels, good service and good communication can achieve market value. Only by helping the customers succeed, can the new product development have the value in order to bring benefits to the enterprises.

The director of Guangdong Jianye Textile Co., Ltd. said, "sometimes I wonder if Italy's small pattern design companies can come to our office four or five times a year and recommend new products to us. Then we should pay more attention to close contact with customers and strengthen communication with customers.

Today, if there are any problems with our customers in Indonesia and Southeast Asia, we will arrive at the scene for the first time.

Today, we can rely on video calls and network to connect us with suppliers and customers on a platform. Our communication with customers is fast. Customers can communicate with companies through e-mail, telephone, website and micro-blog anytime and anywhere.

Have their own products to guide the market

"The establishment of a rapid response system, product development is an important part of it, you must have new products to customers, so that customers can accept our own research and development products, so that we can use our Nanshan color, Nanshan yarn products, in order to achieve rapid response purposes."

Shandong Nanshan Textile Garments Co., Ltd. has proposed quick response, small batch, multi color and fast delivery in the past 5 years.

In Nanshan's products, the rapid response can reach more than 60%.

"Comparing us with Italy enterprises, we are faced with a big problem in terms of marketing. The products of Italy enterprises are not subject to quantity restriction, and their delivery is very fast.

Why can people do this, and Chinese enterprises can not do that?

Because Chinese companies are often carrying customers' samples for production, the delivery time can not be shortened. "

Nanshan business executives said that to improve service levels and achieve rapid response, it is necessary to have their own products to guide the market.

This is the ability to emphasize initiative and innovation.

If the products independently developed by the enterprise can occupy a certain market, then the enterprise can have the foresight to stock up or prepare yarn, which is a great guarantee for quick response.

In cooperation with international advanced design institutes, one year ahead of product development ensures the accuracy of the overall product direction of Shandong Lu Tai Group.

And the perfect yarn preparation system, including two kinds of conventional yarn and popular yarn, provides a guarantee for the rapid reaction of enterprises.

According to the person in charge of the enterprise, Lu Taixin introduced the product which is not subject to the quantity limit, probably in about 1000, customers can choose 1000 meters or 2000 meters, or even less, this mode of operation is very popular with customers.

New technology to speed up the wings

"These years, the health industry has been committed to the application of new materials, and has gained market recognition. The use of new fibers, through multi fiber mix and match, greatly enhance the texture of fabrics.

Years of experience tells us that material innovation is more likely to bring market value than pattern innovation.

Lu Tai is a wind vane with terminal demand as product development. It will be promoted step by step, integrate the advantages of industrial chain, carry out integrated innovation, and realize the development of cotton to a complete industrial chain.

The head of the enterprise said that the integrated development from the perspective of technology development is conducive to the concentration and integration of technology.

He gave an example. Lu Tai's yarn development started from cotton breeding. In 2006, in order to solve the above 300 cotton yarn technology, the company made use of the strength of Xinjiang cotton and American cotton to carry out reasonable cotton blending, innovated and broke through the traditional spinning process, solved the technical problems of super high count spinning, and promoted the upgrading of the whole industry's spinning technology and equipment.

When the enterprise developed 300 yarns, only the following 400 yarns and 500 yarns were available.

In the view of health industry leaders, the experience of Korean fiber innovation is worth learning from. They usually make articles on personalization and diversification, and have gained high market recognition.

"The progress of technology has always brought us a lot of surprises. The application of new technology can increase the added value of fabrics and enhance the fabric's sense of value.

At present, textile technology innovation is very fast, and the trend of high-speed and intelligent textile machinery products is gradually strengthened. The new generation of computer makes the lace jacquard pattern rich and varied, and at the same time, the output is greatly improved, and the production delivery time is shortened, which is in line with the requirements of fast delivery of customers, and at the same time, it brings sales volume to enterprises.