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61 The Present Situation Of Children'S Wear In Wuhan

2012/6/2 10:15:00 55

Children'S WearChildren'S Wear In Wuhan

Feng Aiguo analysis, now

Children's wear

The division of labor is very thin, and Wuhan lacks supporting industrial chains. It is very difficult to win the "tiger's mouth" when surrounded by foreign brands.

But he said that the clothing industry in Wuhan is famous for adult women's wear, and children's clothing in the coastal area has the advantage.



"61" before children's clothing is hot, but whether in the mall or small shop, the main characters are mostly imported goods. The brand of Wuhan is hard to find. Li Ying Fang, MI Qi Miao, Snoopy, Bobbi, Xiao Xiao Niu, ivy, pleasant goat and grey wolf are popular.

Yesterday, reporters visited 4 shopping malls children's clothing area, found dozens of children's wear brands, both foreign brands, but also from the domestic Guangdong, Zhejiang, Fujian and other places of foreign brands, but there is no Wuhan.


"Large stores generally do not sell Han made children's clothing."

There are shopping malls sales staff suggested reporters to Hanzheng Street or small shop to see.


But in Hanzheng Street's children's clothing world, etc., most of the reporters saw foreign brands, and Han children had not many children's clothes.

Feng Aiguo, President of the Hanzheng Street children's wear Association, said that Han made children's wear accounted for less than 10% of the sales of children's clothing in Hanzheng Street, and sold mainly to northeast and Northwest China, and sold very little in Wuhan.


Li Qunbao, Secretary General of the Wuhan clothing trade association, said that more than 95% of the clothing enterprises in Wuhan were mainly women and women in production and marketing. They were few in number of children's clothing, and basically they were small and noisy.


Nowadays, after 80, the tide daddy tide mother spends money to dress up the child, the children clothing market is huge, has the market child clothing sale to grow 30-40% annually.

Then why did Wuhan's clothing enterprises not get "big cake"?


Xiao Yonggang, who sold clothes for 17 years in Hanzheng Street, sold Guangdong children's clothing. He said that Han made children's wear started late. The technology and style were not only difficult to compete with foreign brands, but also different from the brands in Guangdong and Jiangsu and Zhejiang provinces. It was very difficult for them to settle down in Wuhan.


Li Qunbao also said that the clothing industry in Wuhan has a strong emphasis on adult women's clothing. If manufacturers start a new job to make children's clothing, they will also have difficulty in investing funds, supporting facilities, R & D, and so on.

But he said that the clothing industry in Wuhan is famous for adult women's wear, and children's clothing in the coastal area has the advantage.

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