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VS Metersbonwe: Shifting And Pposition Of Light And Heavy

2012/3/26 15:40:00 13

Cat chase

(Meters/bonwe, short for US bond) is no doubt an excellent private enterprise.

Apparel enterprises

Since its first dress monopoly in Wenzhou on 1995, it has nearly 4000 stores nationwide, with annual sales of 7 billion 500 million yuan and profits of over 1 billion yuan. The company has two brands of "Meters/bonwe" and "ME&CITY", and its comprehensive strength ranks first in the Chinese market leisure brand clothing.

If mebang is a big Mac in the clothing store, there is also a "growing giant" in the virtual network.

vancl

(VANCL).

If Zhou Chengjian, a founder of the state of America, is a professional tailor, he has a preeminent advantage in making clothes, and it can be said that Vic is founded by a layman who has never made a costume and the founder of the original excellence network, and has achieved rapid success.

In 2010, the sales volume of van customer was up to about 2000000000, and this year's sales figures have been showing explosive growth.

One is a big crocodile under the line, the other is a new upstart on line. However, in 2011, the United States started online e-commerce, the first "touting net".

From "from heavy to light" to "light to heavy", there are some vivid intersections between the two outstanding local costume giants.

Behind the same path, there are two giants' mature enterprise development context and the thinking of creating three-dimensional shape under the current complex and complex business form.

Setting up: the "low price and fast fashion" defined by the "virtual operation" VS outsourcing.

In 1998, Zhang Dejiang, who was Secretary of the Zhejiang provincial Party committee, inspected MTS, and thought that the mode of operation was similar to the "virtual operation" that he saw abroad. Thus, Smith Barney became the pronoun of "virtual operation" in the clothing industry.