Tongxiang'S Clothing Photography Industry Thrived

With the rise of online shopping and the enhancement of business image awareness, Pu Yuan's national sweater distribution center has also become a major stage for the innovation of cultural industry in our city.

A group of advertising companies and cultural media companies, mainly based on clothing photography, have sprung up.

Big companies have big companies.

T shaped platform, man-made street view, collocation... Everything is there.

"Yan photography" is a clothing photography agency. The most popular pride of female owner song Yan is the more than 3100 square meter studio. Although it has not been completed yet, it has attracted clothing companies from Shanghai and Haining to shoot.

Reporters saw the studio as

Is there such a big market for such a big investment? Song Yan told reporters that now there are more and more Taobao businesses in the market of Pu Yuan sweater, and now businesses pay great attention to image publicity and corporate culture. "Yan photography" can not only produce business picture albums for customers, but also help customers conduct product launches and organize nationwide commercial activities.

In the "Yan photography", there are many departments of photography, makeup, collocation, customer service, and so on. They also have special "detail rooms" which are used to photograph details of different parts of clothing, which is rare in the whole country.

Song Yan said, "we are

Small companies have small businesses.

Shooting, opening shop, selling...

It is understood that at present, the large scale clothing photography enterprises in Tongxiang are, after all, a few, mostly "scattered soldiers and brave men", or in the form of small teams, studios and small studio, but they are taking the market share with innovative practices and good after-sales service.

The Ming Ming Company (a pseudonym) is a small company with only seven or eight people. There is only a small studio with less than 80 square meters. Last May, it began to contact clothing photography. But in this line, there has been only one reason, that is, when they are shooting clothes for customers, they also provide customers with one-stop after-sales service.

The company's responsible person told reporters that they would "open online shop" as a post-sale service for shooting clothes.

After shooting clothes, they will help customers apply for an online shop on Taobao, from account application, shop decoration to goods shelves, decoration and later maintenance, all of them will do their work, sometimes even help customers to register trademarks.

With the accumulation of experience, they are becoming more and more familiar with the operation mode and sales strategy of online stores. They will also recommend Taobao activities such as "through train" and "Juhuasuan" to their customers.

What is unexpected is that they have also found new economic growth points and earned money outside the photo.

Last year, the Sino Ming company signed an agreement with 8 sweater wholesalers to operate Taobao's online stores of these 8 enterprises for 50 thousand yuan a year, with a sales commission of 5%.

According to reports, sweater sales during the peak season, 8 stores can sell four hundred or five hundred sweaters a day, with a sales volume of more than 30 thousand yuan.

Big companies hire small models, hire models.

China, Ukraine, Brazil...

Clothes are used to wear. The effect of still life photography is limited. The clothes worn by models can better arouse customers' desire to buy.

According to the introduction, with the increasing number of products in Pu Yuan sweater market being sold overseas, domestic models can no longer meet the needs of merchants, and more and more "external models" flow into Tongxiang.

"Yan photography" hired 4 "models" from Brazil, Ukraine and other places.

What is the difference between "external mode" and "national model"? It is understood that these "external models" have been working in many other countries before coming to China. They are more experienced in their experience and will understand the different needs of each country in terms of expressiveness, and the films produced by using "external models" are more internationalized.

But most clothing photography companies in Tongxiang do not have the financial resources to raise models, most of which are done by renting models.

If a customer wants to use a model, he has to make an appointment in advance. The photographer will hire a professional model from Hangzhou and Shanghai's model brokerage company, that is, to shoot away.

Compared to the "national model", the cost of "external mode" is also much higher. The price of a "national model" is 2000 yuan -3500 yuan per day, while the external model is charged by the hour, and the price of an "external model" is about 1000 yuan / hour.