The Spring Festival Market Is Big: Sales Of Winter Boots Are Hot.

On January 31st, the relaxed atmosphere of the holidays gave people a good mood to relax and spend too much time on their leisure.

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"Spring Festival this year

Compared with previous years, the Chinese new year was 10 Yu Tian earlier this year. According to the lunar calendar, it is at the coldest time in winter.

With the coming of the Spring Festival, the shopping malls have to cooperate with all kinds of discount promotions. The habit of changing new clothes during the lunar new year also makes the clothing, shoes and caps and department stores suddenly need explosive demand.

When the desire to buy and promote the strength of purchase can be butted equally, the growth of sales volume becomes fixed: what force can interfere with what you buy and sell?

Why are winter boots still in the Spring Festival?

However, sales of winter boots in the Spring Festival market have been steadily extended to holidays this year and are expected to continue until after the Spring Festival.

According to the saleswoman of Kang Li's shoes brand, "although there is no such thing as tight buying and rushing to buy when there is no spring festival approaching, compared with the same period last Spring Festival, the sales of shoes this year are better than before."

When asked why, the salesperson said, "there are many factors, two of which are more important.

First, the discount of shoes is extremely low. Two, it is not only the proper season for consumers to buy winter boots at this time, but also because of the cold weather, they can wear them for a long time.

In addition, most of the consumers who buy winter boots are young and middle-aged women. They are economically independent and have the lead in thinking. Therefore, they do not plan to stick to the "old month not buying shoes".

Miss Yan is a practitioner of fashion magazines. She said, "I only buy what I like based on my financial ability. I don't think I need to consider anything that has nothing to do with buying behavior.

Besides, I didn't have time to go shopping in the market years ago. The Spring Festival holiday is so long that I can just stroll around and collect some articles with high cost performance. "

How low is the discount for winter boots?

Years ago, the discount for shoes was basically 50 percent off, and now many shoes have dropped to 62% off.

Due to the wide range of broken codes, some of the shoes of the class have also appeared at a single price, from the original price of 1000 yuan to 399 yuan and 499 yuan.

"The most popular thing is that as long as the ladies are pleasing to the eye, and the size of their feet is appropriate, the price will enable them to pay directly without considering the amount."

The early spring festival boots make early winter boots into the season of sale and discount, so the follow-up and supplement of spring shoes to the market is also earlier than before.

Although the emergence of new spring shoes has just been listed on the 15% off to 20 percent off rare situation, but sales are still difficult to become the main force.

"The sales volume of spring shoes will have to wait until the beginning of spring when they want to be fully looked up. Clothing or shoes and hat products are hot or cold, and the main reason is the weather."

Should we take part in the boom of winter boots?

In the face of the super low discount of winter boots in shopping malls, senior shopping man Xiao Shan gave a suggestion: in view of the fact that shopping centers have launched a slogan for "clearing prices in winter and not leaving one thing at all", sales promotion with low discount and large intensity will continue.

But for consumers, it is not until the final discount is lower.

"At present, if you want to buy your favorite shoes at a low price, it's not people who pick products, but products that pick people.

During this period, the price of women's boots is very high, and it can continue to wear for a long time.

Women who love beauty can choose the right time to attack and rush to buy the right products according to their consuming ability.