Analysis Of Shoe Industry Disaster In Wenzhou From The Perspective Of Two Generations Of Wealthy Businessmen

Leaving home in the morning, driving to the two phase of Wenzhou shoes city, patrolling the entire workshop, and then returning to the current position, the development department.

In the eyes of Zhu Min's friends, he is often labeled as "young and promising".

In front of factory executives, he is an open-minded student.

In common

The father of overseas Chinese who has been doing business in Italy has left Zhu Min with more than two hundred people, who are mainly engaged in foreign trade.

First robbery: the incompetent person in the good industry

Zhu Min's shoe business started in a small workshop in 1992.

"At that time, making leather shoes made money quickly, and the father and aunt set up this shoe factory together, with only a few dozen employees.

We were positioning ourselves for export, mainly for Romania.

Like most of the small businesses in Wenzhou, Zhu Min, who was the father of his son, entered the business as a successor in 2005. He began to become familiar with the industry that his parents had worked hard after starting from an ordinary clerical post.

Zhu Min's father put more time abroad to expand overseas markets.

"I chose to take the baton, but many of my friends did not like their parents' cause.

For the introduction of professional managers to manage, many small businesses do not have the strength, nor do they have the courage to hand over the business to outsiders.

Zhu Min believes that how to train good successors will become a big "robbery" for Wenzhou enterprises in the future.

"Don't look at the big family now and meet the incompetent successors.

I don't know if I'm in charge.

"

Second robbery: overseas economic recession affects enterprises

The prophet of warm spring duck.

Zhu Min, who is in it, is also more clearly aware of the opportunities and "disaster" that Wenzhou shoe enterprises are facing.

"The best time I remember was from 2009 to early 2010.

At that time, the exchange rate of the euro against the RMB was relatively high, and our order was so large that we could not finish it at all.

The scale of workers has reached more than 500, and the production line has arrived.

However, from the second half of 2010, the situation suddenly reversed.

"With the recession of the euro, our orders are decreasing, and our customers are getting fewer and fewer.

Compared with the same period in 2009, it was reduced by 20%.

Finally, we can only lay off workers, reduce the size of workers to two hundred people, and reduce production lines to 4.

Most of the enterprises in Wenzhou are facing the same problems. The biggest headache for Zhu Min is the capital chain.

Third robbery: harder to recruit workers

For the shoe industry of traditional manufacturing industry, the difficulty of recruitment and the increase of labor cost also make Zhu Min difficult.

"After a year's return, only less than half of the workers will come back. Most of them will have to re recruit and start training again.

After drawing lessons from colleagues' practices, Zhu Min set out his own preferential conditions: wages increased by one hundred, providing air-conditioned accommodation, and buying home train tickets for old staff.

For the old employees who can go home to recruit workers, each recruit a person, give certain material reward.

"These measures began last year.