China Will Become The Largest E-Commerce Market In The World In &Nbsp; 2015&Nbsp.

According to a news report, China was in 2015. Electronic Commerce The volume of spanactions is expected to exceed 2 trillion yuan, surpassing the United States as the largest e-commerce market in the world.

Boston Consulting Group (BCG) reported that online retailing in mainland China Sales volume From 2008 (128 billion yuan) to 2010 (476 billion yuan) nearly two times, 23% of the urban population last year on the Internet shopping.

The report stressed that by 2015, e-commerce A turnover The proportion of total retail sales in mainland China will increase from 3.3% this year to 7.4%.

Waldemar Jap, a Hongkong partner of BCG, said in an interview with scmp.com: "it can be expected that China's online shopping will grow exponentially in 2015. "

The report says that about 145 million Chinese have online shopping experience while Americans have 170 million. The figure is expected to exceed 329 million in the next 4 years, which means that there will be about 46 million people shopping online for the first time each year.

The rapid growth of the industry will benefit from relatively low spanport costs and moderate and widely used Internet access services. In China, the average postal cost of 1 kilograms of packages is US $1, while that of the US is US $6.

Jap said: "in online shopping, Chinese consumers have changed a lot. They no longer have a smattering of knowledge about the industry, and already have considerable experience and adaptability. "We believe that most Internet shoppers will double the cost in the next 5 years. "

The report surveyed 4000 consumers in more than 20 mainland cities and found that online shoppers spent an average of 3100 yuan per year on the Internet.

More than half of the respondents were "lightweight consumers". They spent less than 2000 yuan per year, while 7% of respondents were "super heavyweight consumers" spending more than 10 thousand yuan per year.

Hubert Hsu is a senior partner of BCG and co author of the report. He said: "meeting the emotional needs of these super heavy consumers in China will become the key to success in China's e-commerce market. It is very important to "ask" their suggestions when pricing, instead of simply adopting a price reduction strategy. "

Unlike other countries and regions, access to Internet in China is far more than just top physical retailers, making shopping portals a more effective way to reach customers than traditional chain stores.

Taobao.com is the largest shopping portal in mainland China. Last year, the volume of spanactions reached US $56 billion, accounting for nearly 80% of the total e-commerce business in mainland China.

The BCG report predicts that the market share of enterprises to customers will increase significantly, such as casual wear, digital cameras, tourism and skin care products will sell better online.