Four Things That A President Should Do

Face

The bad news is that not many CEO are really good at their jobs.

In fact, only a few of them are qualified CEO.

Many CEO even don't know what they should do, and can't fulfill their own needs.

Responsibility: CEO should do four things.

CEO's responsibilities include everything, especially in start-ups.

CEO is responsible for the success or failure of an enterprise.

Enterprise

What is the primary task of CEO? -- making enterprise strategy and company

The second task of CEO is to create corporate culture.

Work is done by man, and culture greatly affects human behavior.

A bad workplace can avoid high performance employees.

After all, they can choose good wood to live in.

A good workplace can attract and retain outstanding employees.

There are many ways of culture formation, but its keynote is determined by CEO.

His every act or omission is conveying information about corporate culture.

His clothes reflect how formal the company's working environment is, and who he speaks to shows who is important and who is not important; his way of dealing with mistakes reflects his attitude towards adventure.

He fired who, what he tolerated, and what he rewarded, and all his actions would greatly affect the culture of the enterprise.

A project team has been working overtime for several weekends to catch up with the imminent deadline for opening a multi-media website.

When the website was opened, the company's CEO was relaxing on vacation, and did not even make a phone call to congratulate them, because he thought his personal life was not to be disturbed.

In the team's view, CEO's omission shows that he thinks his personal life is far more important than the weekend and evening rest time they sacrificed to meet deadlines.

Next time, they may not work so hard.

Even if CEO does not intend to cause such consequences, the negative influence of his behavior on corporate culture is real.

Nothing can motivate the team like congratulations from CEO. Silence will only make the team lose motivation quickly.

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The construction team is the third task of CEO.

CEO is responsible for the recruitment, dismissal and leadership of the top management team.

The top management team members are also responsible for the recruitment, dismissal and leadership of other teams in the organization.

If there is no performance at a senior level, CEO must be able to dismiss him decisively.

CEO must solve the differences between the top team members and make them work in the same direction.

CEO determines the direction of the organization by passing the vision of the company's strategy and development to its subordinates.

With a clear direction, the whole team can gather strength and make the vision come true.

Do not underestimate the power of determining direction.

In 1991, CEO, Cook (ScottCook) of Intuit, a financial software company, pointed out that his vision for the new company was to become the centre of automated personal finance.

At that time, Intuit had only one hundred and twenty employees and a product.

Ten years later, the company's revenue reached more than a billion dollars, with thousands of employees and dozens of products, becoming a big winner in the field of global personal finance.

Its success owes much to the vision and strategy of every employee and identification with company.

If the vision determines what the future direction of the company is, then the value is to tell you how the company will achieve its vision.

Values generalize the acceptable behavior in an enterprise.

CEO passes organizational values to others through their actions and reactions.

In order to meet the quality standard and postpone the delivery date, this practice shows that the enterprises attach importance to the quality of products.

When a team can avoid the problem and avoid it, even if it achieves a reversal, don't overdo it. This is to show employees that the company wants them to work harder to prevent and control losses.

In addition, from CEO's behavior, employees can understand the values that should be adhered to when people get along with others - trust, honesty and candor.

The allocation of funds is the fourth task of CEO.

All financial budgets of the company are determined by CEO.

He financed projects for supporting company strategy and halted projects that made the company lose money or did not support the company's strategy.

He will carefully consider the company's large expenditures and manage the company's capital.

If a company can not make the funds raised from investors create at least the same value of shareholders, CEO will have to consider when to return the money to investors.

Some CEO think that they are not responsible for the company's financial situation, but in fact, the decisions they make are in control of the company's financial fate.