Analysis Of The Important Application Of E-Commerce In Garment Enterprises
For our country
Clothing type
In the apparel industry, the implementation of the enterprise is the most important.
Electronic Commerce
The need is urgent.
Clothing enterprises in
scale
The strength of capital and management is relatively weak. E-commerce can open up a new prospect for the management and operation of garment enterprises.
The use of Internet to win new markets, create new marketing methods and participate in competition with big enterprises is becoming a new strategic development goal of garment enterprises.
In foreign countries, more and more enterprises are relying on e-commerce to rapidly expand their business.
Using e-commerce as an advanced business means, first of all, we must have an e-commerce website.
In the Asia Pacific region, because the economies of different countries and regions are at different stages of maturity, it is decided that the starting point of e-commerce development in these countries and regions is also different.
From the point of view of information technology, changes in the clothing industry are inevitable; the depressed pressure of the textile manufacturing industry can only explain more about this change.
Urgency
。
The wide application of information technology in the field of clothing has greatly reduced the operational links in this field.
The business opportunities brought by "online chain stores" have attracted more and more people. Of course, there is fierce competition.
However, up to now, there has been no significant progress in BtoB between garment enterprises and textile enterprises.
The popularity of the Internet makes the e-business of enterprises become the basis for future enterprises to evaluate competitiveness and productivity. From the supply chain management, direct selling to customer service, BtoC e-commerce is only one of them.
The e-commerce of garment industry should consider the important links of BtoB from the aspects of material purchase, production management and product distribution, establish a good inter enterprise e-commerce system, and promote the development of BtoC e-commerce, thus making the e-commerce industry of China's garment industry develop healthily and orderly.
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