PPE Sports And Pu Le Road Start Dual Brand Operation Strategy

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At this point, the brand of Le Le and Pu Le road will show the same driving force and work together to send the music terminal market to meet the needs of consumers of different lifestyles.

The brand of Le Le will continue to face the mass consumer market with the brand attribute of happy movement. The customers who sell the age range from 18 to 35 years old, Pu Lu, with the brand concept of "the realm of mind, happy to travel", is oriented to the group that is keen on outdoor leisure sports. The consumers who sell the age range from 25 to 40 years old have certain economic strength, pay attention to the quality of life, enjoy the experience of relaxed and comfortable outdoor life, and have clear requirements for the functionality of the products.

According to the introduction, Pu Le road's brand positioning is urban fashion outdoor, its product line will include five outdoor series: mountaineering shoes series, outdoor hiking series, leisure outdoor series, business outdoor series, outdoor shoes series.

In addition, the brand will also develop clothing, backpacks, protective clothing, tents and other functional and complementary outdoor products to meet the needs.