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Retail Giant Trapped In Crisis &Nbsp; Rethinking China'S Shoe Industry Has Several Carrefour

2011/1/7 10:13:00 71

On January 7th, December 28th, Li Jia, director of public relations in Carrefour Southern China District, confirmed to the media that Carrefour Guangdong Foshan store will be closed before February next year because of poor business.

Since 2010, Carrefour's crisis has begun to emerge: first, it has withdrawn from southern Italy.

market

After that, it closed 21 stores in Belgium and the headquarters building in France. In March 11th, Carrefour, who had been struggling hard for 10 years in the Japanese market, left the market in a vacuum. In March 22nd, the Xinhua oasis store in Carrefour, Dalian, was officially closed. The store had been in a loss for 7 years. In July 28th, the Xi'an small shop, which only operated for 3 years, was forced to close its customers because of poor performance.

Retail

Carrefour, a giant carmaker, is in a crisis of credit crisis. It is a wake-up call for China's shoe retail industry. No matter how big the scale of your business is and how good the foundation is, you can get stuck in a besieged situation if there is a problem in one link.

Nowadays, with the rapid development of the Internet and the enhancement of people's awareness of safeguarding their rights, the speed of information dissemination is no longer the same. Sanlu men, Mengniu men, Yili men, and the recent "3Q" war have made the "leading eldest brothers" like needle shoes.

Similarly, the terminal of China's footwear industry is also facing a credit crisis.

Footwear complaints are always on the top of the list of complaints, and the after-sale problems of large shopping malls and specialty stores are more prominent, and counterfeit products are also constantly being hit.

A few days ago, reporters learned from the industry and commerce department that in the recent special rectification work against combating intellectual property rights and manufacturing counterfeit and shoddy goods, the Lucheng industrial and commercial bureau of Wenzhou seized a violation.

UGG

"The case of trademark exclusive right involves more than 200 thousand yuan.

China's shoe retail terminal is developing towards a large scale and collectivization. It is in line with the retail giants WAL-MART, Carrefour, Gome and Suning. The higher the climb is, the higher the pain is, so the shoe companies must carefully layout their shoes while constructing the shoe empire.

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China's first footwear industry cooperation Union was founded in 16 days in Wenzhou, Zhejiang, China's footwear capital.

The shoe industry cooperation alliance is co sponsored by AOKANG group, the leading enterprise in China's footwear industry, with more than 50 chain shoe cities across the country.

The alliance said that it will pform the existing shoe city regional management mode through the co operation of shoemaking enterprises and shoe manufacturers at the sales terminals, making the chain shoe city a professional, strong and powerful retail channel brand similar to the Chinese electrical appliance industry "Gome" and "Suning".

In the same period, the third China retail chain shoe City Summit Forum issued the "Declaration on China's chain footwear enterprises cooperation".

The declaration said that the cooperation between shoe city and footwear enterprises and shoe city has entered a new stage. In the future, the channel resources of all regional chain shoe cities will be fully integrated, and all-round cooperation in commodity procurement, image promotion, event promotion, training management and other fields will be carried out.

In the future, we will not exclude deeper cooperation in the field of investment and capital, and jointly build a brand of chain shoe city across the country.

Wenzhou is the birthplace of China's market economy and is also known as the "shoe making capital" of China.

From the 1987 Hangzhou Wulin gate burning Wenzhou inferior shoes to 2001, Wenzhou won the title of "China Shoes Capital". Although the development path of Wenzhou footwear industry is uneven, it has jumped to become an important pillar industry of Wenzhou.

With the further intensification of the market competition in China's footwear industry, the footwear industry in Wenzhou is changing its way of development, seeking new laws of survival, and introducing new ways of cooperation.

On the forum, AOKANG group will also call on other shoe companies in Wenzhou to join hands and set up investment alliance with shoe city.