Outdoor Brand Columbo Opens The "Light Outdoor" Tour
A few days ago, outdoors
brand
Kolumb (
Kolumb
In 2011, the product was launched and used.
Light outdoor
The concept of "light outdoor" is everywhere in the brand's publicity.
This not only opens up a new way of outdoor life, but also means that the brand and marketing concept and mode of Kolumb brand has entered a higher stage.
It is reported that this category name ICON has applied for national copyright.
According to the introduction, the so-called "light outdoor" means that clothing and products adapt to outdoor weather conditions and provide all-weather protection for the wearer. At the same time, it emphasizes the "light outdoor" system standard with "lightweight materials", "easy and convenient functions" and "simple fashion design" as the core, so as to create more relaxed, comfortable and natural outdoor sports and travel experience for the wearer.
Kolumb (Colombo)'s "light outdoor" advocates the life philosophy of "decompression for the mind and burden for the earth". It is natural, happy and life style, and achieves the mission of "making everyone enjoy outdoor happiness".
The word "light" has some applications in outdoor brands, such as lightweight equipment.
Kolumb (Colombian) brand, after years of brand sedimentation and product assurance, has fused the word "light" to make the "light outdoor" apply to the brand itself. The quality of the products used by the travellers has been raised to a more concern about the mood of all-weather outdoor clothing. It is also a perfect interpretation of the 2011 theme "KEEP DISCOVERING music is discovering".
The application of this "light outdoor" new term is also a new marketing promotion mode.
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