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Welcome New Year'S Day, Shoes And Clothing Products Conspiracy To Promote Sales

2010/12/28 16:08:00 62

At the end of the year, toner comes on the stage, which means business opportunities. Shoes and clothing businesses are beginning to drum up their special "Nuggets" plan.

Many shoe salesmen said, "double egg" days are connected.

Market

There was a "coming out".

Promotion

Chain plan ".

When you enter the mall, you can always see large and small brands being discounted. The middle and low grade brands basically have 50 percent off and special products, and the new products are generally 7~9 fold.

To use Kandol's words, "

Marketers

98% is emotional work, 2% is understanding of products.

Shoe companies accurately target customers through promotional means, effectively avoiding competitors' antagonistic behavior, and strengthening the promotional effect.

In this process, shoes enterprises should integrate into a strong feeling. In the process of product promotion, customers not only buy products, but also incorporate many attitudes, services and feelings.

The promotion of choice is undoubtedly a shortcut to the rapid growth of enterprises. Sales promotion can highlight the characteristics of products, give full play to the price advantage, stimulate or create the potential demand and derived demand of consumers, and also break through in the fragmented market.

When new year's Day is coming and the market is warming up, when shoe companies are preparing to enter this war, they must formulate a complete plan, while giving consumers the special benefits that they bring to consumers, while at the same time developing consumer confidence and loyalty. This will help brand shoe enterprises set up a good image, expand market share and improve the comprehensive competitiveness of the market.

However, there are also many shoe and clothing enterprises in the disguised price reduction follow suit imitation, blindly beat the price to capture the hearts of consumers, so that in the long run will often hurt their brand reputation, consumers have positioned their eyes in the low-priced inferior products, so that customers questioned the value of brand gold.

This is far from the goal of brand creation. This is also an eternal topic for the promotion of footwear industry.

In my opinion, shoes and clothing enterprises should bring the brand advantage to the maximum and reasonably use the terminal management and good service under the festival atmosphere, so as to widen the consumption field and follow the market rules and standardize management.

Such a practice ensures that the brand of the product will exist for a long time and effectively prevent the loss caused by the price war to the shoe enterprises themselves.

The festival has a non uniform function for the healthy development and growth of shoe enterprises, and it often achieves the effect of doing things twice.

With the promotion of the golden week tide, people's enthusiasm for shopping has also risen. This has led to the hot market of shoes and clothing, which has become a battleground for many shoe makers.