Gorgeous Luxury Website: The Coming Storm Of Change

according to

Published data, though the recession has affected

Sales and online sales were higher in 2009 than in 2008, compared with the same period in 2008.

The current "second regiment clan" loudly shouted their consumption proposition: we are not trying to save money, but we want to spend more money.

What they pursue is the pleasure of spike killing and the pleasure of goods three.

For this group of people, the so-called consumption experience may not be as good as 5 hours' squatting in front of the computer. Finally, the next ninety percent off specials will be refreshed.

"This has consumer demand."

"The luxury website is aimed at some yearning.

But people with limited financial resources. "

On the one hand, the surge in stocks is difficult to abandon the sharp reduction in prices.

On the one hand is the potential crowd who is eager to be incited by consumerism, and the white-collar workers who are shitly shy of the economic downturn.

The two make a hit.

And other luxury e-business platforms have sprung up like mushrooms.

Some people who buy luxury goods online reflect that in fact, with the growth of domestic economy and the increase of income level, many brands of top halo have greatly weakened the attraction of young people nowadays.

The reputation of famous brand is fragile and perishable. It is irrational consumption behavior to buy a luxury item with a few months' salary.

In addition, today's brand is generally focused on improving service quality, giving consumers a "God like" courtesy. The seven star service is no longer exclusive to luxury stores.

And these

Positioning high-end, gathered many international brands and high-end products, and adopt a time sale mode, and a discount of up to 5~7 discount, is meeting the needs of such consumer groups.

Where there is demand, there is supply.

Venture capital is often sensitive and unwilling to give up any chance of nuggets.

Although the domestic luxury discount website has only started two years ago, its booming growth situation has already explained the problem.

Last December, glamour raised $13 million.

And it was set up at the beginning of this year

After holding the Taishan angel investment fund, he got the second round investment from song wo capital and Jia Feng capital several months later.

Not long ago, vip.com got it.

And Sequoia Capital 20 million US dollar venture capital.

Luxury goods websites, which are favored by capital and constantly improving their qualifications, are coming up to the front stage. A storm that is not violent but highly pformative may be coming.