Consignment Shop How To Maintain Hot Sales

Milan station: Hongkong

MM people who like to go to Hongkong to scour goods will never be strangers to Milan station.

When the Milan station was first established in 2000, it launched the first cash recovery brand package, which was a blockbuster in the industry.

The famous shop mainly sells leather bags, Chanel, LV, Gucci, Hermes, Prada and MiuMiu are its main products.

Ample supply is one of the famous signs of Milan station.

Yao Junda, founder of the Milan station, worked in famous boutiques for many years and ran a famous second-hand clothing store. She met many artists, wealthy businessmen and thousands of gold in Hongkong. These celebrities provide a continuous source of supply for Milan station.

At present, the Milan station has opened 13 branches, and the first shop in the mainland landed in Beijing in 2009.

In 2009, the annual turnover of Milan station exceeded HK $500 million, with a profit of more than HK $60 million.

Now the price of Milan station has become the standard on the market, and many second-hand brand stores will use this price.

Vogue2 is located in the three storehouse of 4# shop in Jian Wai S0H0, Beijing. It has a small shop, but it is a famous classic second-hand store in Beijing. It mainly deals with second-hand brand bags.

In this shop less than 30 square meters, the world's top brands such as LV, PRADA, GUCCI and LANCEL are covered with bags, shoes, accessories, etc. many of them are out of print, limited edition, and even have not yet entered the domestic market, and their prices are basically about 33% off of the positive price.

It is understood that in addition to customers consignment goods, when going abroad to see the package that may sell well, shopkeepers will also buy it at a low price and put it in the store for special sale.

The prices of goods in the store range from several hundred yuan to several thousand yuan, most of which are up to 4000 yuan.

If luck is good enough, you can also find hundreds of dollars worth of famous brand handbags.

In Ji'nan, which is not a big city, there is a rare chain store in China: Secoo.

At present, the monthly sales volume has reached about 300000 yuan, and the turnover volume is more than 3000 per month.

Moreover, the store which opened in July 2008 has already owned more than 10 branches and franchises in Beijing, Shandong, Yantai and Jiangsu.

From children's toys, refrigerators, televisions, natural jade bracelets to expensive costumes and LV bags, there are even wheelchairs for elderly disabled, KFC coupons and discount cards for some businesses.

"You never expected what to sell here."

Secoo Song Yuwei, director of operation of idle goods consignment shop, told reporters about the goods in his consignment shop.

It is said that in order to attract attention, the Secoo idle goods consignment shop not only sells secondhand goods, but also holds regular appreciation meetings, cocktail parties, Jian Bao, community Taobao meetings, etc., to help customers learn how to identify goods.

Do a good person, and then through this person to influence his friends, one pass ten, ten Chuan hundred, Secoo through so many circles to promote.