Old Chinese Shoes Occupy A Prominent Position In The Market.

September 25th, small holiday,

"Find 119115 pieces of treasure, 10000 sellers."

stay

In the past year, Taobao store has surged from more than 360 to 10000.

This explains why there are so many people in front of the "power" counters of Yinlin store.

Only 43 yards for the classic force.

I also heard such a dialogue yesterday.

Blue T-shirt middle-aged man: probably only an old comrade like me can buy this kind of shoes. Nostalgia!

Saleslady: there are many people, men, women, children and young people.

On the wall, there is a poster of "Guofeng back force" with the charm of Chinese calligraphy.

The reporter spent about an hour in the "Huili" counters in Yinlin, Yinlin, and asked around the 4 clerks to ask the East, but they had nothing to do with it. The shop was originally equipped with two girls, but after more than 10 days of operation, it found that it was not enough to cope with it, plus two, and 4 people kept busy all day long.

The classic back button on the outside of the counter is so striking that almost everyone in the shop will touch it.

This is also a well deserved "exploding money". The clerk told reporters: "these shoes are out of stock in several sizes, and there are still 43 pairs of them."

Many people are willing to wait for the next replenishment to pick up their shoes. In the drawer of the drawer, 7 pages of customer information are recorded.

The brand has gained more than 40 years of history. It is the most famous tire brand in China, which is produced by CHINT rubber plant in Shanghai.

Over the years, it has maintained a loyal group of fans.

In those days, the price of a pair of rebound shoes was over 20 yuan.

Now, the average selling price of Yintai Wulin shop counters is over 100 yuan, which sells 79 yuan for the classic model.

Kong Fengchun pushed "crystal goose egg powder" and priced it 680.

Kong Fengchun, general manager of Cosmetics Co., Ltd., Jiang Hongbo, told reporters: "in November 2008, Kong Fengchun entered Hangzhou department store. The first month sales volume was about 400000 yuan, and the makeup area ranked first."

The shooting of the year encouraged the morale of the Kong Fengchun team, and then they continued their shopping mall route and opened a special counter in West Lake, Yintai and other places.

At present, Hangzhou 100 store is temporarily dismantling because of the first floor decoration, and the "Kong Feng Chun" new shop in the pedestrian street of the Southern Song Dynasty has been opened. It has been officially moved to the nearby big well lane from No. 55 Zhongshan South Road.

Yesterday, reporters found the big well lane "Kong Fengchun makeup Museum."

At 6 in the afternoon, two female shop assistants just had dinner, like a big pot of boiled fish, spicy and spicy.

"We didn't sit down from morning till night, and the festival was worn out."

A young salesperson explained to reporters that "only goose egg powder sells dozens of items every day."

"Our newly released limited edition crystal goose egg powder is priced at 680 yuan, and it is not listed yet. Many people have made a reservation."

Reporters also noted that compared with a year ago, Kong Fengchun store increased the price of more than 200 yuan of loose powder and other new products, the price is close to the international second-line brand.

Kong Fengchun, general manager Jiang Hongbo told reporters that after several years of business super and cloth outlets, the brand of Kong Fengchun has gained popularity in the whole Zhejiang area.

"Sales are good, so we want to add some high-end new products on the basis of the original classic products to enhance the overall brand quality."

Reporter's notes

Domestic products have been favored, and even become the tide goods in the shopping mall, which makes people a little excited.

It is easy to open one or two stores, but it has to be very mature with the brand, channels and other operations. There are still many things to be explored by Hui Li and Kong Fengchun.

Take back force as an example, reporters found in four different channels yesterday, the 4 prices of classic back shoes.

The first is in Yintai counter, which sells for 79 yuan, and then on the Internet, it usually sells for 25-45 yuan; in the old department store "Zhang Yunsheng", the classic back force sells 50 yuan for each pair; in Jiefang Road a labor insurance shop, the price is 30 yuan.

According to a network seller, the purchase channel of the back shoes is relatively smooth: "it's much easier than taking the plum blossom brand" - there are so many prices and channels.

As Kong Fengchun, brand awareness and sales outlets have expanded rapidly, but the same entity shop costs, the profits of the big international companies are far higher than them.

Jiang Hongbo, general manager of the company, admitted that Kong Fengchun had more than 500 square meters on the South Zhongshan Road, and the annual rent was over one million. "We think the price is too high. The more than 140 square meters in the big well lane is more suitable for the status quo."