China'S Clothing Marketing Breaks Through Tradition And Moves Towards E-Commerce

The clothing industry can be said to be a barometer of China's consumption industry. Relying on the support of the Chinese government and the large population needs, clothing can not stand in all kinds of consumer goods. However, this situation is also facing a crisis. Under the pressure of the global economic environment, China's clothing export is negative growth in the first half of 2009.

Domestic consumers are also careful to cover their wallets, causing traditional shopping malls and stores to show signs of downturn. Under such a "internal and external troubles", how to expand the new channels of clothing sales in China has become an urgent need for the industry. Under the environment of traditional marketing methods, the concept of E-business has entered our attention.

As a business that urgently needs to expand channels, the strong promotion of network marketing has delighted them. Even at the height of the economic crisis, the number of spanactions on an e-commerce platform can reach 3 million 250 thousand, with a turnover of about 2000000000 yuan. Intuitive clothing display and convenient mass search on the Internet have attracted modern consumers. And relying on the advantage of channel cost saved by network operation, more and more businesses are starting to post the way of network sales. All kinds of online shops are springing up like bamboo shoots.

But when all kinds of online stores appear, online stores themselves are experiencing severe tests. Among the many choices, Taobao network, the online discount shop of price tag, and the online wholesaling store of the inventory products seem to be the fashion of the public which is more recognized and accepted by the public nowadays. However, these e-commerce forms can focus on brand marketing, and provide consumers with the function of brand clothing shopping mall e-commerce business is still rare. Of course, let alone provide clothing business in the marketing process of the various functions of the spanformation.

Without progress, we must be eliminated. This is what every brain trader knows. While many businesses have launched online businesses, many forerunners also feel the crisis. Choosing a better form of e-commerce that can integrate all aspects of processes and improve their efficiency has become their goal. As a result, many well-known clothing brands have launched a new e-commerce plan, and have their own network platform: the United States Backman, the London brand JUSTYLE and the famous European fashion menswear Masa Marceau and so on. The e-business software providers behind these clothing brands are also the largest service providers ShopEx, showing us the advantages of e-commerce services provided by ourselves.

Better efficiency

Many businesses may remain in the shop on the concept of e-commerce, and some even believe that this is to hang up a promotional page on the Internet. But in fact, e-commerce can not only expand channels through the network, but also integrate and integrate the purchase, supply and sale of enterprises on the computer. It has greatly improved the efficiency of customers in all aspects of operation and sales. At the same time, ShopEx provides electronic commerce software with functions for developing enterprise characteristics. Almost all developing enterprises and brands are good enough to a certain degree of brand names, such as the shoe store. In order to optimize the operation system of the website, there will be an urgent need for this, because ordinary online shop forms can no longer meet their requirements. At the same time, ShopEx will also make a prospective deployment cluster for you. After the separation of the master and slave and the separation of read and write, the search and deployment will be implemented again, so that the enterprise can start the solution mechanism before the bottleneck appears.

Reduce costs more clearly

When you use e-commerce services, you will also systematize the whole process of your business. When all steps can be completed in electronic form, the cost will naturally be reduced. However, ShopEx services are more than that. They also have strong pre sales training and after-sales service. Through pre-sale to help you analyze, to understand how to better reduce costs. After you use electronic commerce, ShopEx's after-sales service will enable you to clearly understand your own cost, including time cost, learning cost, experience cost, operation cost and marketing cost, so as to achieve the goal of effectively reducing business cost.

Recently, "UNIQLO", which has created a myth of 30 thousand breakthroughs in 2 weeks, has become the first 10 million tier clothing store on Taobao, and will also launch the B2C e-commerce platform. It said it will be launched soon, aiming to expand its influence in China. It can be said that it is inevitable for traditional clothing enterprises to develop e-commerce business because they are worried about their backwardness. Therefore, we will choose professional e-commerce service providers suitable for their own businesses, so that enterprises will not have blind spots in the network market in the future.